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YouTube to Viewers: #StayHome #WithMe During the Coronavirus Crisis

YouTube introduced its #WithMe initiative in 2010 as a way to encourage people to do things together, and Friday, it incorporated #WithMe into its #StayHome effort to stress the importance of adhering to social distancing guidelines during the coronavirus pandemic. The Google-owned video site said, “From Cook With Me to Clean With Me, Jam With… Read More

Chaco Retrofits Factory Operations, Is Now Sewing and Donating Protective Masks

Chaco Retrofits Factory Operations, Is Now Sewing and Donating Protective Masks

Chaco, the outdoor lifestyle footwear brand, has shifted the focus of its Michigan-based ReChaco factory and mobile factory bus from sandal repairs and product customization to the production of face masks and other critical protective equipment needed by healthcare and other first responders working through the COVID-19 pandemic. After Michigan issued a statewide stay at […] Read More

How a Derailed Corporate Branding Launch Turned Into a New Hispanic Recovery Effort

What do you do when a major corporate diversity initiative’s launch is sidelined by a global pandemic? If you’re Claudia Romo Edelman and you’ve spent your entire career marketing humanitarian campaigns, you pivot and find a way to help. Hispanic Star was all set to launch March 26 with a sponsorship rollout and special Spanish-language… Read More

Teads Curbs Revenue Guarantees as Ad-Tech Industry Braces for Cuts

In a sign of the long-feared economic slowdown coming to pass, third-party revenue platforms for publishers are quietly revamping their payment processes. Sources say that Altice-owned monetization platform Teads has spent the last week notifying publishers that its earlier revenue guarantees may not materialize, while fellow ad-tech company GumGum has proposed extended payment terms. According… Read More

With Travel on Hold, United Airlines Donates Media Space to Unicef

As companies struggle with how to change their messaging or opt to cancel media buys outright during the coronavirus crisis, some are donating their planned ads to help organizations involved in relief efforts. United Airlines–which has had to cut domestic capacity by 52% since the crisis began–is donating the media space purchased for its spring… Read More

How the NFL Quickly Turned Around a PSA Involving Over 50 of the League’s Stars

In the sports world, several companies are ramping up their fundraising efforts to help with COVID-19 relief. Nike, for example, committed an initial $15 million while also promoting indoor activity through the brand’s app. Individual athletes continue to donate to various causes, including helping stadium staff manage the lack of income as leagues stay shut… Read More

Cottonelle Discourages Toilet Paper Hoarding in New Campaign

Once a common household staple, toilet paper has quickly become a hot product in high demand as consumers engage in panic buying amid the ongoing coronavirus pandemic. Last week alone, U.S. sales of toilet paper were up more than 120% when compared to the same time last year, according to Nielsen. In a new ad… Read More

The Actors From Contagion Want You to Stay Home and Wash Your Hands

Like so many other people anxious about the novel coronavirus, you may have watched the 2011 pandemic-themed film Contagion recently. And while it’s still a sensationalized movie, of course, it turns out there is a lot of scientific expertise that went into the making of it. In part because of the film’s resurgence in popularity–it… Read More

Streamers Ramp Up Free Trials and Other Giveaways for Housebound Americans

Star Trek fans got a gift from actor Patrick Stewart this week: a free month of CBS All Access, the streaming service that is home to his new series, Star Trek: Picard, which just aired its Season 1 finale. In an Instagram post, Stewart, whose character Jean Luc-Picard first appeared in the series Star Trek:… Read More

Publicis Health Introduces Chief Patient Officer Position

Publicis Health, the wellness vertical of Publicis Groupe, has hired Susan Manber in the newly created role of chief patient officer, effective immediately. A Publicis Health spokesperson explained that the role was conceived some time ago, well before the ongoing coronavirus crisis. “This position has been in the works for a number of months in… Read More

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