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Tissues and Toilet Paper Cushion Kimberly-Clark’s Q2 Revenue

Kimberly-Clark beat forecasts with quarterly net sales that inched up to $4.6 billion, thanks to its paper-based line of products. In total, the CPG manufacturer’s consumer tissue segment, which includes brands such as Kleenex, Viva and Scott, increased 12% to $1.6 billion for the three months ending June 30. “In North American consumer tissue, organic… Read More

Amazon’s Scout Delivery Bot Expands Its Contact-Free Footprint

Scout, Amazon’s autonomous six-wheeled delivery device, is expanding its routes to “select customers” in Atlanta and Franklin, Tenn. According to a blog post, Amazon is “starting with a small number” of the devices in each city, and they will deliver during daylight hours Monday to Friday. As of January 2019, Amazon had six Scouts in… Read More

This Brand Strategist Enlisted Tiger King’s Carole Baskin to Help Him Land a Job at TikTok

When brand strategist Jeremy Schulman saw that Carole Baskin, one of the controversial subjects of Netflix’s much-memed hit documentary Tiger King, was offering to record custom video messages through the Cameo app for only $120, he knew he had to jump at the chance. Schulman, who’s done agency work for brands like Nike, Airbnb and… Read More

Back-to-School Spending Projected to Break Records, But Consumers Are Shifting What They Buy

While there’s still a lot of uncertainty around how students will be returning to school this fall and in what capacity amid the pandemic, parents are expecting to spend more than ever to prepare for the possibility of remote learning. Two reports released this month–one by the National Retail Federation and another by Morning Consult–showed… Read More

ANA Launches List of Diversity-Certified Agencies

As brands increasingly look for diversity in the teams that create their marketing, the question is often whether the firm itself truly has a diverse makeup–or whether it just hired a few contractors to look more diverse for a project. The Association of National Advertisers is trying to take some of the mystery out of… Read More

Wonya Lucas Named Hallmark Channel CEO

After a six-month search, Hallmark Channel has found its new leader. Wonya Lucas has been named president and CEO of Crown Media Family Networks, and will oversee the three Hallmark linear networks–flagship Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama–as well as the company’s streaming service, Hallmark Movies Now. Her first day will be… Read More

Inside the Cinematic, Incredibly Detailed Rebirth of Halo Marketing

Having debuted nearly 20 years ago, the Halo franchise is one of the most established in video game history. That’s both its biggest strength and biggest weakness when it comes to marketing a new installment of the game. Each new installment and each new marketing campaign supporting it must live up to the expectations of… Read More

The U.S. Is on Board, but Will Taboola-Outbrain Merger Hold up to Global Scrutiny?

Following Wednesday’s news that the U.S. Department of Justice won’t get in the way of the merger of Taboola and Outbrain, the digital advertising platforms are now are gearing up for global scrutiny. The DoJ’s decision, confirmed to Adweek by sources in the know, comes at an interesting crossroads and speaks to the priorities of… Read More

These ads from Heinz, Tesco, Lidl and Guinness are the consumers’ lockdown favourites

These ads from Heinz, Tesco, Lidl and Guinness are the consumers’ lockdown favourites

Advertising in a time of disruption hasn’t been easy for brands, and many have tiptoed around the issues with generic promises and platitudes. But — surprise, surprise — consumers prefer a direct message with meaningful content. Kantar’s new survey picks out some clear winners from the pandemic. First in line is Heinz’ “Breakfast isn’t going […] Read More

Publicis Groupe Reports 13% Decline in Q2 Organic Growth

Publicis Groupe reported a steep organic growth decline for the second quarter of 2020, as anticipated, but CEO Arthur Sadoun retained a positive outlook. “We have demonstrated this morning that we have strong fundamentals to weather the crisis,” Sadoun told Adweek, citing Publicis Groupe’s services, country model, the global rollout of connectivity platform Marcel and… Read More

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