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BMB’s Jason Cobbold: it’s time for real collectivism in adland

BMB’s Jason Cobbold: it’s time for real collectivism in adland

Former UK Prime Minister Theresa May recently criticised the world response to tackling coronavirus, highlighting the lack of international collaboration and calling for a “collective international view.” On a more local level, the ad industry has shown itself capable of coming together to support some basic action. For instance, in the shape of the IPA’s […] Read More

As News Coverage on Covid-19 Continues, Advertisers Ease Up on Keyword Blocking

The economic impact of Covid-19 has been profound, characterized by pullbacks in ad spend with the extent of the uncertainty characterized by bailouts, layoffs and pay cuts. For publishers, the pain has been particularly acute, partly through ad tech’s ability for buyers to automatically prevent ads being served next to content discussing the global pandemic,… Read More

DoorDash’s Snapchat AR Lens Re-Creates the Dining Experience at 5 Partner Restaurants

DoorDash is giving fans of five popular restaurant chains that it is partnered with a way to ease the pain of not being able to dine in at their locations during the coronavirus pandemic. The food delivery service is using Snapchat’s augmented reality technology on a lens that re-creates the interiors of Baskin-Robbins, Buffalo Wild… Read More

NASCAR at Charlotte live race updates, results, highlights from the rain-delayed Alsco Uniforms 500

Sporting News is tracking live updates and lap-by-lap highlights from Thursday’s NASCAR race at Charlotte Motor Speedway. Follow along for complete results from the Alsco Uniforms 500. Read More

Trump Wants to Roll Back Protections for Social Media Companies, but Legal Questions Remain

President Trump signed an executive order Thursday to try and limit liability protections long afforded to social platforms, an action that many experts say is on dubious legal footing. The order comes after two days of tension between the president and Twitter–typically the president’s preferred method of communicating–after the social media company took the unprecedented… Read More

D&I Summit: Social Justice for the Misrepresented

Consistent with the theme of the entire D&I Summit, final speaker and Curaleaf CMO Jason White brought everyone to tears within the first 30 seconds between his customized “I Can’t Breathe” Zoom background and his heartfelt personal story about how his sister texted him the night before saying, “Your Life Matters.” “To be at this… Read More

D&I Summit: Elevating Diverse Voices

“Tell the stories of underrepresented communities. … You cannot be what you cannot see,” said Stephanie Buscemi, CMO of Salesforce, in discussion with Tariq Hassan, CMO of Petco, at the virtual D&I Summit. Buscemi offered her perspective and the shared value of her organization of embracing, adopting and upholding diversity and inclusion in everything they… Read More

D&I Summit: Converting Caring to Action

“Inclusivity doesn’t go far enough–we need to belong. We need to create a community where there’s a sense of engagement and there’s value to that engagement,” said Tariq Hassan, CMO of Petco, in a conversation with Marcel Marcondes, U.S. CMO of Anheuser-Busch, during Wednesday’s Diversity and Inclusion Virtual Summit. Have a listen in the above… Read More

TikTok Details Its #LearnOnTikTok Educational Initiative

TikTok teamed up with more than 800 educational institutions, media publishers, public figures and real-world professional experts on #LearnOnTikTok, an initiative to bring learning material to the video creation platform. TikTok U.S. head of content partnerships Bryan Thoensen said in a blog post, “The reception from our community shows that people are eager to #LearnOnTikTok–and… Read More

Oilers’ Connor McDavid endorses playoff format as he discusses role in NHL return to play

The Edmonton superstar was part of the joint league-player committee to discuss plans to resume the season. Read More

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