For a better experience please change your browser to CHROME, FIREFOX, OPERA or Internet Explorer.

With Peacock’s National Rollout, NBCU Creates ‘the Future of Advertising’

In early 2018, Linda Yaccarino, NBCUniversal’s chairman of advertising and partnerships, pitched then-CEO Steve Burke and the NBCU executive committee on what at the time was an off-the-wall idea: creating an free, ad-supported streaming service (AVOD), instead of the SVOD subscription services on the market or in the works from competitors like Netflix and Disney….
Author: admin


Top Android