Pakistan is a country with a rich and diverse culture, breathtaking natural beauty, and historical landmarks that have stood the test of time. Despite being a land of untapped potential, Pakistan often remains off the radar when it comes to tourism. In this article, we will delve into the world of Pakistan’s tourism and find out where it stands on the global map.
Pakistan’s Tourism: Where Does it Stand?
Pakistan’s tourism industry has been slowly gaining momentum in recent years. According to the World Travel and Tourism Council, Pakistan’s tourism industry is expected to grow by 5.6% per annum, making it the world’s third-fastest-growing tourism industry. In 2019 alone, Pakistan’s tourism industry contributed PKR 9.6 billion to the country’s GDP, a figure that is expected to rise in the coming years.
Despite its potential, Pakistan still lags behind its neighboring countries with regard to tourism. In the World Economic Forum’s Travel and Tourism Competitiveness Index 2019, Pakistan ranked 121 out of 140 countries, a drop of three places from the previous year. The country scored poorly on factors such as safety and security, health and hygiene, and environmental sustainability.
Discover Why Pakistan is a Must-Visit Tourist Destination!
Pakistan is a country that boasts some of the world’s most breathtaking natural landscapes, from snow-capped mountains and lush green valleys to pristine beaches and deserts. The majestic Himalayas, the Karakoram Range, and the Hindu Kush Mountains are just some of the natural wonders that await visitors in Pakistan. The country is also home to some of the world’s oldest civilizations such as the Indus Valley Civilization, and guests can marvel at their historical sites like the ancient city of Mohenjo-Daro.
In recent years, Pakistan’s government has taken steps to promote tourism in the country, and it has been successful in attracting tourists from all over the world. The country’s hospitality industry has also seen significant growth, with new hotels and resorts opening up in various parts of the country. Pakistan’s food is also famous around the world, and visitors can indulge in a wide range of traditional and modern dishes that are sure to tantalize their taste buds.
In conclusion, Pakistan is a country that is ripe for exploration and a must-visit destination for any avid traveler. Despite its setbacks, the country’s tourism industry is on the rise, and its potential is limitless. So, pack your bags and get ready to explore the land of the pure!