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YouTube to Viewers: #StayHome #WithMe During the Coronavirus Crisis

YouTube introduced its #WithMe initiative in 2010 as a way to encourage people to do things together, and Friday, it incorporated #WithMe into its #StayHome...

Chaco Retrofits Factory Operations, Is Now Sewing and Donating Protective Masks

Chaco, the outdoor lifestyle footwear brand, has shifted the focus of its Michigan-based ReChaco factory and mobile factory bus from sandal repairs and product customization...

How a Derailed Corporate Branding Launch Turned Into a New Hispanic Recovery Effort

What do you do when a major corporate diversity initiative’s launch is sidelined by a global pandemic? If you’re Claudia Romo Edelman and you’ve spent...

Teads Curbs Revenue Guarantees as Ad-Tech Industry Braces for Cuts

In a sign of the long-feared economic slowdown coming to pass, third-party revenue platforms for publishers are quietly revamping their payment processes. Sources say that...

With Travel on Hold, United Airlines Donates Media Space to Unicef

As companies struggle with how to change their messaging or opt to cancel media buys outright during the coronavirus crisis, some are donating their planned...

How the NFL Quickly Turned Around a PSA Involving Over 50 of the League’s Stars

In the sports world, several companies are ramping up their fundraising efforts to help with COVID-19 relief. Nike, for example, committed an initial $15 million...

Cottonelle Discourages Toilet Paper Hoarding in New Campaign

Once a common household staple, toilet paper has quickly become a hot product in high demand as consumers engage in panic buying amid the ongoing...

The Actors From Contagion Want You to Stay Home and Wash Your Hands

Like so many other people anxious about the novel coronavirus, you may have watched the 2011 pandemic-themed film Contagion recently. And while it’s still a...

Streamers Ramp Up Free Trials and Other Giveaways for Housebound Americans

Star Trek fans got a gift from actor Patrick Stewart this week: a free month of CBS All Access, the streaming service that is home...

Publicis Health Introduces Chief Patient Officer Position

Publicis Health, the wellness vertical of Publicis Groupe, has hired Susan Manber in the newly created role of chief patient officer, effective immediately. A Publicis...
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