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Don’t Expect Many Brands to Embrace April Fools’ Day in 2020

Is anybody in the mood to get punk’d right now? Apparently not, if you check Twitter, where commenters have been proactively warning brands for at least the past week against pulling any April Fools’ Day pranks. “Many of you typically have big plans,” wrote @amaliaefowler, a Vancouver tech company marketing director, mirroring much of the…
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