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Does Mercedes really need business transformation?

Does Mercedes really need business transformation?

What does “business transformation” actually mean? Especially when an ag agency group gets its mitts around it. Daimler’s former head of “digital agency model and data activation” (whatever that means) Conrad Fritzsch is moving to Publicis Emil, Publicis Groupe’s new bespoke agency for Daimler’s Mercedes, intended to operate in 40 markets. On a transforming mission. …
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