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Coca-Cola, Ford, Starbucks et al Halt Ad Spending on ‘All’ Social Media Platforms

Coca-Cola, Ford, Starbucks et al Halt Ad Spending on ‘All’ Social Media Platforms

In 2018, Coca-Cola launched #RefreshtheFeed giving its social media accounts a complete factory reset. Coca-Cola’s new social strategy was “rooted in optimism, uplift, and connection.” Now the beverage icon is going to pause paid and organic posts on all social media platforms globally for at least 30 days, effective July 1. Chairman and CEO, James Quincey, […]

The post Coca-Cola, Ford, Starbucks et al Halt Ad Spending on ‘All’ Social Media Platforms appeared first on Adpulp.

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