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GroupM: global adspend to drop 11.8 per cent this year – digital stalls but it’s now the biggest sector

GroupM: global adspend to drop 11.8 per cent this year – digital stalls but it’s now the biggest sector

WPP’s GroupM reckons the the global advertising economy will lose $70 billion this year, dropping 11.8% (excluding US political advertising) to $517.5bn. With the US Presidential election the drop will be 9.9%. Next year advertising growth is expected to reach 8.2% to $560bn. 4.7% additional growth is expected in 2022 bringing total advertising back up […] Read More

Blackett parachuted in to revive WPP’s GroupM

Blackett parachuted in to revive WPP’s GroupM

WPP UK country manager Karen Blackett (below) is reportedly replacing Tom George as CEO of GroupM in the UK, the holding company’s mega-media buying operation. GroupM contains MediaCom (which Blackett used to run), Mindshare, Essence and Wavemaker. WPP CEO Mark Read pointed to GroupM in his comments on WPP’s disappointing fourth quarter performance which saw […] Read More

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