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Walmart China Taps Varcode’s Technology to Improve Food Safety

Walmart China has teamed up with Varcode to provide the retailer with a digital technology that allows it to track the freshness of perishable foods by scanning a barcode using a mobile app. “For a young company, we’re honored to be selected by Walmart on food safety,” said Joseph Battoe, Varcode’s CEO. “They are world-class… Read More

Roku and Kroger Partner on Data Play for CPG Advertisers

Roku has partnered with grocery giant Kroger to integrate data from the country’s largest supermarket chain into its newly launched shopper data program. The tie-up is geared toward CPG marketers, who can now use data from Kroger’s Precision Marketing arm for targeting and measurement purposes across Roku’s roughly 40 million households. Roku is bolstering its… Read More

Pinterest Pushes Into Online Grocery, Letting Users Buy Ingredients on the Site

The rise in home cooking during the coronavirus pandemic has been accompanied by a rise in online grocery ordering, and the combination has proven beneficial to Pinterest. In January, the company rolled out a new ad format that allows users to purchase groceries directly from the site. Users simply scroll through the platform, click on… Read More

Americans Are Buying 43 Million More Eggs Each Week in Quarantine

U.S. consumers are buying 3.6 million more cartons of eggs per week than they were prior to the coronavirus pandemic, according to data from grocery retailer Kroger. This is because more consumers are eating breakfast at home and are more likely to make eggs on weekdays now, but also because they are turning to at-home… Read More

Walmart Streamlines Mobile Shopping With a New App

In an effort to simplify its mobile shopping experience and appeal to a growing customer base looking for easy shopping solutions during the coronavirus pandemic, Walmart has combined its Walmart and Walmart Grocery apps into a single entity. “We don’t ask customers to make two trips to the store, one for groceries and one for… Read More

French Grocer’s New Spot Offers Helpful Tip for US Marketers: It’s Time to Move On

Last week, the grocery chain Intermarch? released a new ad via agency Romance. You won’t be seeing much of it stateside, since the company’s supermarkets are all in France. But its artful 60 seconds spotlight an approach that American brands might want to consider as they continue to tweak their Covid-era messaging: Keep it simple… Read More

1 in 5 Shoppers Have Changed Grocery Stores During the Pandemic

During these turbulent times, 20% of shoppers have left their primary grocery store in favor of another, according to new survey data from McKinsey & Co. Not only that, but 37% of those who’ve made the switch expect to remain loyal to the new retailer after the crisis ends. The main reasons people stopped shopping… Read More

Amazon Taught Us We Can Have Anything in a Few Hours. Coronavirus Is Changing That

Amazon has grown to dominate ecommerce in part by whittling its delivery windows down to unprecedented timeframes. As a result, 150 million Prime members have extraordinarily high expectations not only for what they can order, but how quickly it will arrive. Ecommerce intelligence firm Marketplace Pulse estimates that Amazon typically saw more than 10 million… Read More

New York City Grocery Chain Fairway Market Files for Chapter 11 Bankruptcy

New York’s social media sphere was in a disheartened tizzy Wednesday over speculation that Fairway Market, a beloved grocery chain that has been feeding city residents since the 1930s, was filing for Chapter 7 bankruptcy. The New York Post originally reported the news, but Fairway Market responded by tweeting a vehement denial of the supposed… Read More

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