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20+ Google Ads Tips and Tricks that Every eCommerce Seller Needs to Know

20+ Google Ads Tips and Tricks that Every eCommerce Seller Needs to Know

If you’re looking for expert Google Ads tips, you’ve come to the right place! Being able to navigate Google Ads setup, optimization and management is the key to ensuring your PPC ads are working for you to drive highly targeted traffic and pushing conversions. With over 15 years of PPC experience and millions in ad […] Read More

Google Campaign Types with the Best ROAS [Exclusive Case Study]

Google Campaign Types with the Best ROAS [Exclusive Case Study]

We’ve just completed a significant case study on the top eCommerce marketing channel, Google Ads, to determine which Google campaign type has the best ROAS. And boy, do we have some fantastic data for you! One of the biggest struggles eCommerce entrepreneurs face when laying out their marketing plans is where and how to allocate […] Read More

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Instagram and Google Ads Updates & News [November 2019]

With BFCM and peak holiday shopping days fast and furiously approaching, it is no surprise that there have been a lot of Facebook and Google Ads news and updates over the last month.  To help you keep up to date with the most significant PPC management and platform changes and ensure you have every possible […] Read More

eCommerce Attribution Modeling Made Easy

eCommerce Attribution Modeling Made Easy

So, here’s the thing: your eCommerce attribution modeling strategy is probably costing you sales. Why? There is a significant chance that you are reading your Google Analytics and Tag Manager data wrong, which can result in incorrect assumptions and counter-strategies that ultimately hurt your eCommerce business in a considerable way.  Relying on Google Analytics’ default […] Read More

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