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Raheem Sterling tries to redefine men for Gillette – is this too ambitious?

Raheem Sterling tries to redefine men for Gillette – is this too ambitious?

When does purpose in advertising become preachiness? These days P&G is following long-time rival Unilever down the purpose route, most notably with Gillette which seems to be trying to redefine what men are all about – apart from beings who (less often than hitherto) want smooth chins. ‘Made of What Matters’ from Saatchi & Saatchi […] Read More

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