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Fast Fashion Retailer Shein Comes Under Fire for Swastika Necklace

Shein has come under fire for selling a necklace featuring a swastika pendant. The fast fashion ecommerce retailer is best known for knockoff products and impossibly low prices–case in point, the necklace in question costs $2.50. On Thursday, images of the necklace, which features a gold swastika pendant on a gold chain, started circulating on… Read More

How Booking.com Won Its Fight for a Trademark

Travelers don’t lack for brands and businesses to help when booking a trip. That simple verb, long used by travel agents and travelers high on anticipation, is inarguably generic. But, when tied to a web domain, Booking.com represents a 20-year-old online travel agency that can officially be trademarked and protected, according to the Supreme Court…. Read More

The Who, Where and How of Cannabis Consumers

There are an estimated 260 million cannabis consumers worldwide, ranging from minivan-driving moms to seasoned discreet unwinders, yet the marketplace is still set on pigeonholing marijuana users into two categories: the stereotypical recreational stoner and those with a doctor’s note. Gary Allen, COO of cannabis data and strategic analysis firm New Frontier Data, thinks that… Read More

Burger King Paid Twitch Streamers to Plug Its Summer Deals Through Donations Feature

Burger King has found a clever way to take advantage of Twitch’s donations feature for cheap publicity. The fast-food chain donated amounts between $1 and $5 to several popular gaming streamers, then used the personalized message option that comes with such donations to have a bot read a plug for the restaurant’s app and summer… Read More

Stella Artois’ Whimsical Music Video Recommends Embracing Your Summer Persona From Home

As the Covid-19 pandemic cancels summer travel plans for Americans, Stella Artois wants consumers to embrace the season at home with help from their “daydream” doubles. The beer brand teamed with agency Pereira O’Dell to kick off the “You’re Never Too Far From the Life Artois” campaign with a music video that features people in… Read More

7 Demands for the NFL by Native American Leaders; Online Shopping Scams Surge: Tuesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Leaked Letter to NFL by Native American Leaders Demands Immediate… Read More

Where to Binge TV Shows This Weekend; Periscope Walkout Escalates: Friday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Which Streaming Service Is Best for TV Binging This Holiday… Read More

Meet the Security Robot That May Be Coming to Your Local Supermarket

Even without the googly eyes of some of its sister automatons, Badger Technologies’ PatrolBot resembles more of a roving kiosk than the dystopian Terminator-type that the idea of a security robot might conjure to some. The robot is the latest addition to the company’s roster of automated retail workers and its first foray into the… Read More

Quirky Interactive Art Campaign Lets Kids Send Climate Change Messages With AR Faces

A new interactive art campaign is making children the face of climate change–literally. The project, from artist Olafur Eliasson with support from agency AKQA, lets kids superimpose their faces on various environmental scenes through augmented reality tech and share their thoughts about how climate change will impact their futures. All that’s needed to participate is… Read More

While the C-Suite’s Post-Pandemic Outlook Is Bleak, CMOs Remain Optimistic

How long the economic impact of Covid-19 will last has chief marketing officers at odds with the rest of their C-Suite. In April, one survey found that 72% of CFOs expected the pandemic to have a significant impact on their businesses; however, CMOs are much more bullish about the economy and how the pandemic will… Read More

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