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Olympic Athletes Wash Their Hands and Social Distance in PSAs from Visa

As of last week, Visa–a sponsor of the Olympic Games for over 30 years–had 80% of its Olympics-centric creative completed, and with just four months until the opening ceremony in Tokyo was planning to begin its rollout this spring. Those plans, of course, came to a screeching halt after the International Olympic Committee (IOC) announced… Read More

Savvy Distilleries Are Putting in Extra Effort to Make Their Hand Sanitizers Look Stylish

Last year, the family-owned distillery Mammoth decided to invest several thousand dollars in a professional roll printer so it could make labels at its home office in Central Lake, Mich. Mammoth runs three tasting rooms and makes a full line of rye, bourbon, vodka and gin, so it already has a standing contract with a… Read More

Ryan Reynolds Left Voicemails for Mint Mobile Subscribers

In a voicemail that began popping up on the phones of every Mint Mobile subscriber on Friday, the cell carrier’s eccentric owner Ryan Reynolds announced a new Unlimited Data For All plan to help folks out during the coronavirus pandemic. Reynolds bought an ownership stake in the budget mobile carrier in November, saying at the… Read More

D&AD 2020 Festival Canceled, but Awards Will Go On

The D&AD Festival 2020 has been canceled due to the ongoing threat from COVID-19, but the organization will still continue its awards program this year. The three-day creativity festival was supposed to place May 19-21 in London, but the event’s organizers have opted to forgo it this year to prioritize the “health and well-being” of… Read More

How Bailouts Became a Boogeyman; Brands Launch COVID-19 Relief Efforts: Thursday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Today’s Top Advertising & Marketing News The Long and Troubled… Read More

The Long and Troubled History of Uncle Sam’s Corporate Rescues—Just Don’t Call Them ‘Bailouts’

At some point, likely in the next day or two, the United States Congress will send the biggest economic stimulus bill in American history to the president’s desk–a comprehensive aid package worth $1.8 trillion and a “wartime level of investment in our nation,” Senate Majority Leader Mitch McConnell said in the early hours of Wednesday…. Read More

Can Ecommerce Carry the Retail Industry During Coronavirus?

As businesses across the United States and around the world grind to a halt amid the coronavirus crisis, one industry has something of a lifeline: retail. While the vast majority of retailers, with the exception of grocers and pharmacies, have temporarily closed their brick-and-mortar locations, they can still sell goods to consumers on their websites… Read More

Getty Offers $10,000 Grant to Women, Nonbinary Creatives

With so many freelance creatives out of work, a little good news is overdue. Today, Getty Images announced a new $10,000 grant for women and nonbinary creatives who have been shooting commercial photographs and videos for less than five years. The grant is the first of a new, ongoing funding stream earmarked for diverse imagery… Read More

Microsoft Is Powering the CDC’s Coronavirus Assessment Bot

The Centers for Disease Control and Prevention is putting Microsoft’s artificial intelligence capabilities to potentially life-or-death use. The health agency tapped the computer giant’s technology to build a chatbot, called Clara, that asks potential coronavirus patients a series of questions in hopes of screening whether or not they are suffering from symptoms of COVID-19, assessing… Read More

Adweek Vocabulary Quiz: Test Your Knowledge of Marketing and Advertising Terms

What’s the difference between branded content and native advertising? Is that reality augmented or virtual? Does anyone really understand what blockchain is? If you’ve ever caught yourself debating the distinction between B2C and DTC, you’re not alone. For your reference and edification, Adweek has compiled a Glossary of Marketing Terms complete with hundreds of helpful… Read More


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