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forsman & bodenfors

Volvo Trucks president Roger Alm aims for vertiginous stardom

Volvo Trucks president Roger Alm aims for vertiginous stardom

We’ve all heard the (possibly apocryphal) tales of Mars Pedigree clients and their agencies happily munching dog and cat food to show their belief in the product. Now Volvo Trucks president Roger Alm is bravely showing his belief in the durability of four new models by balancing precariously on a pile of them, in what […] Read More

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