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Raheem Sterling tries to redefine men for Gillette – is this too ambitious?

Raheem Sterling tries to redefine men for Gillette – is this too ambitious?

When does purpose in advertising become preachiness? These days P&G is following long-time rival Unilever down the purpose route, most notably with Gillette which seems to be trying to redefine what men are all about – apart from beings who (less often than hitherto) want smooth chins. ‘Made of What Matters’ from Saatchi & Saatchi […] Read More

Fake retirement, real lookalike? / Le coup de la fausse retraite

Fake retirement, real lookalike? / Le coup de la fausse retraite

THE ORIGINAL?AT&T DirecTV “Altuve quits” – 2019(Click on the image for larger view) WATCH THE TV COMMERCIAL Source : Clio Awards SILVER Agency : Dieste, Omnicom Dallas (USA) LESS ORIGINALHulu “Tom Brady big announcement”– 2020 (Click on the image for larger view) WATCH THE SUPER BOWL TVCSource : Adweek, AdForum Agency : In-House (USA) Read More

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