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Food and Beverage

Anheuser-Busch Makes Emergency Response to COVID-19 Pandemic

Anheuser-Busch Makes Emergency Response to COVID-19 Pandemic

Bud Light wants to help America’s bars and restaurants survive. To help consumers locate bars and restaurants across the country that are #OpenForTakeout, the brewer is launching a new resource at BudLight.com/OpenForTakeout. Bar and restaurant owners and operators can sign up now and be listed soon. I don’t know what percentage of the brand’s sales […] Read More

An Upside for Some: Food Preparation, Meal and Grocery Delivery Businesses All Soaring

An Upside for Some: Food Preparation, Meal and Grocery Delivery Businesses All Soaring

Let’s look at the winners. There are always winners. No matter what. Blue Apron’s Stock Is On Fire Right now, Blue Apron is a winner. Shares of Blue Apron jumped over 100 percent Monday afternoon after seven counties in the Bay Area announced shelter-in-place orders. Its stock jumped another 70 percent on Tuesday amid several […] Read More

Snarky Wendy Gets Egg McMuffined

Snarky Wendy Gets Egg McMuffined

Social media marketing is for grown-ups. Naturally, adults come in all ages, because adulthood is about exercising emotional maturity, not about circles around the sun. Case in point, Wendy’s social media team decided to support its own product launches (Wendy’s has launched a Breakfast Baconator, a Honey Butter Chicken Biscuit, and a Maple Bacon Chicken […] Read More

That’s Creamy: noosa Yoghurt is Full On Tasty

That’s Creamy: noosa Yoghurt is Full On Tasty

Appetite appeal. It matters a great deal when marketing food. Also, did you know that approximately 45% of consumers picked breakfast as the time of day they usually consume regular yogurt products? In North America, consumers also prefer to have regular yogurt at lunch, and as an afternoon, a late morning, and a late-night snack. […] Read More

Chili’s for Dinner? That’s so ‘Ita

Chili’s for Dinner? That’s so ‘Ita

A neologism is a term, word, or phrase in the process of entering common use, but that has not yet been fully accepted into mainstream language. A protologism is a word coined by an individual or small group that has not yet been published somewhere independent from the coiners. A homophone is a word that […] Read More

McDonald’s/UK Stacks Nouns In Sandwich Formation (And It Works)

McDonald’s/UK Stacks Nouns In Sandwich Formation (And It Works)

These outdoor ads are great. For one, they’re legible from a car, train, bus or on foot. Also, the ads do not mention the product name or company name. There’s no logo to make bigger. By taking an intelligent minimalist approach, there’s room in the campaign for the customer to “do the math.” Created by […] Read More

It’s Unquestionably Good; There’s No Bud Light In It

It’s Unquestionably Good; There’s No Bud Light In It

Spiked seltzer is a billion-dollar industry. Sales of hard seltzer surged by nearly 200% in 2019 compared to the previous year, according to Nielsen. White Claw is the industry leader, commanding 58% of spiked seltzer sales. Now, Bud Light is making its move. https://youtu.be/m2PCmNIRRyU To support this product launch, Bud Light located the hamlet of […] Read More

There Are No New Ideas. There’s An Abundance of New Ideas.

There Are No New Ideas. There’s An Abundance of New Ideas.

When someone utters the words, “there are no new ideas,” he’s either advocating for execution (where the magic happens), for the value of mashups and derivatives, or he has no imagination at all because new ideas sprout like fields of wildflowers in the minds of creative people with advertising problems to solve. But what about […] Read More

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