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BMW plugs plug-ins in new FCB Inferno drive

BMW plugs plug-ins in new FCB Inferno drive

If you don’t want or can’t afford an electric car then you might go for a PHEV, BMW’s latest somewhat mystifying acronym for a Plug-in Hybrid: petrol engine plus electric motor. BMW’s adapting most of its range to offer this option and the UK’s FCB Inferno has produced a campaign showing electric use in pure […] Read More

Can Sport England’s ‘This Girl Can’ do it all over again?

Can Sport England’s ‘This Girl Can’ do it all over again?

It’s five years since Sport England’s ‘This Girl Can’ helped to re-define the way women were depicted in ads – along with Unilever’s Dove – and the anniversary is marked with what we might call a reminder campaign from agency FCB Inferno majoring on how women who want to get active need the help of […] Read More

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