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Will Event Marketers Be Prepared for the World That Awaits Them Post-Pandemic?

Experiential marketing pros are hopeful physical events will bounce back in a post-COVID-19 world, and many anticipate Q3 and Q4 of 2020 will be the moment for a resurgence. Organizers of advertising festival Cannes Lions and music festival Coachella share this mindset, as they postponed the events until October rather than canceling them outright. However,… Read More

With SXSW Canceled, The Fader Takes a Mainstay Music Experience Digital

The Fader was one of many brands to drop out of SXSW days before the host city of Austin, Texas canceled the event due to public health concerns over COVID-19. The decision was heartbreaking for the music magazine, which had to scrap plans for Fader Fort, its annual multi-day concert experience showcasing local and emerging… Read More

Experience Good Offers Digital Hub for Experiential Marketing Solutions Amid COVID-19

With COVID-19 bringing in-person experiences to a halt, experiential marketing pros are now focused on developing solutions for how the industry can pivot their strategies now and prepare for the future. While pushing out ideas on social media or company blogs can be effective, two companies in the experiential space have launched a platform specifically… Read More

COVID-19 Puts Experiential Careers on Hold For Young Talent

Ashley Lawrence, a digital marketing professional in the live music and festival space, was slated to start her new job as a marketing project manager for a Live Nation-affiliated festival two weeks ago. That same week, coronavirus cancellations and the world’s move to self isolation caused Live Nation’s stock to drop, dramatically. “My offer is… Read More

How Are Experiential Marketing Agencies Grappling With Coronavirus?

There is plenty of uncertainty during the coronavirus pandemic, but one thing is very certain: Live experiences that require physical interaction won’t be an option for brands and marketers in the foreseeable future. The outbreak of COVID-19, the disease caused by the pathogen coronavirus, has killed more than 6,500 people globally. To help reduce the… Read More

Luxury Fashion Brands Have Different Priorities With Their Consumer Pop-Ups

Luxury fashion and beauty brands don’t often dabble in hosting consumer pop-ups. But when they do, you can expect them to go big with the scale and creativity of the experience. Gucci’s cosmetics line Gucci Beauty recently held its first-ever consumer pop-up to celebrate the launch of its new mascara, Gucci Mascara L’Obscur. In partnership… Read More

In the Face of SXSW Cancellation, Austin Chooses to Band Together

AUSTIN, Texas–It’s Friday, March 13. Today, Austin would have kicked off South by Southwest. Instead, the city is scrambling. Austin, the self-proclaimed “live music capital of the world,” is a booming tech city whose economy has come to rely on the visitors and revenue from the annual event. Last year, SXSW’s conglomeration of festivals brought… Read More

How Are Brands With Activations Coping After South by Southwest’s Cancellation?

For the first time in South by Southwest’s 34-year history, its host city of Austin, Texas canceled the cultural festival as the coronavirus–the pathogen that causes the illness COVID-19–threatens to become a pandemic. The festival, which was slated for March 13-22, provides an outlet for brands to reveal some of their buzziest experiences of the… Read More

American Express Taps Taraji P. Henson to Spread Message of Employee Appreciation in New B2B Campaign

American Express is encouraging colleagues to show their appreciation for each other with a new B2B marketing campaign backed by actress Taraji P. Henson. The financial services company has debuted #ExpressThanks, a campaign inviting employers and their employees to share messages of appreciation on social media and in person. The brand timed the campaign launch… Read More

Aerie Looks to Grow Ambassador Platform With First International Women’s Day Summit

Since Aerie launched its #AerieReal campaign in 2014, the lingerie and lifestyle brand has aimed to promote women’s empowerment and body positivity through efforts like not retouching ads, casting models with disabilities and illnesses, and leveraging celebrity and influencer ambassadors known as Aerie Role Models. The American Eagle-owned brand’s platform has grown to have 13… Read More

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