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How to Create the Best Facebook Ad Campaign Structure for Conversion Success

How to Create the Best Facebook Ad Campaign Structure for Conversion Success

Here’s the bottom line: the path to high-converting Facebook ads starts with ensuring you have the best Facebook account and campaign structure for success. Why? Because the right Facebook ad campaign structure will enable you to build your strategies and optimize your campaigns at every level to ensure you are getting the best ROAS. Think […] Read More

Google Campaign Types with the Best ROAS [Exclusive Case Study]

Google Campaign Types with the Best ROAS [Exclusive Case Study]

We’ve just completed a significant case study on the top eCommerce marketing channel, Google Ads, to determine which Google campaign type has the best ROAS. And boy, do we have some fantastic data for you! One of the biggest struggles eCommerce entrepreneurs face when laying out their marketing plans is where and how to allocate […] Read More

Dominate Your eCommerce Sales with These Best Shopify Apps [2020]

Dominate Your eCommerce Sales with These Best Shopify Apps [2020]

Hold on to your coffees, eCommerce superstars – the 2020 best Shopify apps list is here! Whether you’re looking for ways to boost traffic and sales to 8 figures or streamline your eCommerce business to pro level, we have just the right Shopify apps to help you get it done!  In this ultimate guide, we […] Read More

Counting Down the 11 Most Popular eCommerce Blog Posts of the Year

Counting Down the 11 Most Popular eCommerce Blog Posts of the Year

Boy, time sure does fly when you’re having fun!  2020 is almost here, and it’s time to look back at the most popular eCommerce blog content of 2019. Thanks to overwhelming feedback and comments from our loyal readers and ever-growing number of merchants, this year’s engagement has been off the charts.  So, what are those […] Read More

Everything You Need to Know to Win with Google Shopping in 2020 [Full Guide]

Everything You Need to Know to Win with Google Shopping in 2020 [Full Guide]

Your ultimate 2020 Google Shopping guide, for every level advertiser – from beginner to expert – is here!  An eCommerce marketing strategy without Google Shopping is like cooking without a stove: you’ll manage with other equipment, but it will feel like you are going upstream without a paddle – backwards.  Why?  Because Google Shopping campaigns […] Read More

26 Cart and Checkout Optimization Hacks to Boost eCommerce Sales

26 Cart and Checkout Optimization Hacks to Boost eCommerce Sales

When you look at the top reasons why shoppers are abandoning their carts and how to fix them, checkout optimization plays a crucial role. The secret to creating a seamless checkout experience for your shoppers is thinking of your sales funnel as a whole, and tapping into your unique target audience to ultimately get the […] Read More

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Instagram and Google Ads Updates & News [November 2019]

With BFCM and peak holiday shopping days fast and furiously approaching, it is no surprise that there have been a lot of Facebook and Google Ads news and updates over the last month.  To help you keep up to date with the most significant PPC management and platform changes and ensure you have every possible […] Read More

eCommerce Attribution Modeling Made Easy

eCommerce Attribution Modeling Made Easy

So, here’s the thing: your eCommerce attribution modeling strategy is probably costing you sales. Why? There is a significant chance that you are reading your Google Analytics and Tag Manager data wrong, which can result in incorrect assumptions and counter-strategies that ultimately hurt your eCommerce business in a considerable way.  Relying on Google Analytics’ default […] Read More

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