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dynamic ad units

Xandr Launches Pause Ads

Xandr Launches Pause Ads

Dynamic, user-initiated formats only surface when a consumer has pressed pause NEW YORK — Xandr, AT&T’s advertising company, has announced the launch of Pause Ads, dynamic ad units designed to create a better experience for consumers across traditional and connected TV channels. These high-value, brand-safe ad formats complement, rather than disrupt, the viewing experience by […] Read More

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