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It’s better to be wetter in Dry January says Durex

It’s better to be wetter in Dry January says Durex

It may be Veganuary for many but Durex and agency Havas are spinning on venerable ‘Dry January’ with a social, print and OOH continuation of Durex’s ‘Let’s Lube’ campaign which surfaced on TV last year. Dry isn’t necessarily good it says, for some ladies anyway. Havas creative Kate Lloyd says: “As part of Durex’s ongoing […] Read More

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