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Driving traffic to online store

8 Dos and Don’ts of Using Emojis in Facebook Ads [+ Examples]

8 Dos and Don’ts of Using Emojis in Facebook Ads [+ Examples]

Want to increase your ad engagement? Then it’s time to test using emojis in Facebook ads. This is something our PPC managers have been experimenting with for some time. In fact, we have found that ad conversion rates increase by as much as 50% with the use of the right emojis! Emojis offer a non-verbal […] Read More

5 Quick Tips for Creating eCommerce YouTube Video Ads that Covert [+ Examples]

YouTube has become a powerful marketing tool for online sellers. But how do you create eCommerce video ads that actually boost sales, while keeping budgets in check? The secret is, it is surprisingly quite easy – and quick! To help you make the most of your eCommerce YouTube videos ads, our Media Manager and Google […] Read More

Pinterest Ads for eCommerce [Full Guide]

Pinterest Ads for eCommerce [Full Guide]

When it comes to Pinterest ads for eCommerce, the number one thing you should be considering is how Pinterest fits into your entire marketing and DIY SEO strategy. Pinterest has a lot of potential for online store owners: from boosting organic marketing efforts and SEO, to taking your store blog and eCommerce content marketing strategy […] Read More

6 Quick Tips for Creating eCommerce Facebook Video Ads that Covert [+ Examples]

6 Quick Tips for Creating eCommerce Facebook Video Ads that Covert [+ Examples]

Want to create eCommerce Facebook video ads that boost sales like no one’s business? You’ve come to the right place!   In this quick, no-nonsense guide, our Head of Media and PPC guru gives you six super easy tips to get your Facebook ads converting.  These foolproof, must-do expert tips will help you create winning Facebook […] Read More

33+ Best Video Editing Software for eCommerce

33+ Best Video Editing Software for eCommerce

When it comes to eCommerce content marketing, video is king, and with the growth of video comes the growing need for the best video editing software and creation tools. Whether it’s for YouTube testimonials or Facebook ads, video can go a long way in building your brand and increasing product engagement. In fact, as much […] Read More

7 Important Google & Facebook PPC Updates for eCommerce [May 2020]

7 Important Google & Facebook PPC Updates for eCommerce [May 2020]

There has been a flurry of 2020 Google and Facebook PPC updates and changes over the last week that could affect your eCommerce marketing strategy – and not in a bad way! From lower CPMs to free Google listings, there are a lot of exciting changes to help you maximize PPC channel results for the […] Read More

12 Expert Instagram Marketing Tips for eCommerce [Full Guide]

12 Expert Instagram Marketing Tips for eCommerce [Full Guide]

Settle in eCommerce heroes, we have some expert eCommerce Instagram marketing tips just for you! With over a billion users with a 1.4 billion engagement rate on Instagram ads, Instagram is a powerful way to send more targeted traffic to your store and increase your conversion rates. In fact, do you know that Instagram ads […] Read More

9 Must-Have Strategies to Drive Traffic to Your Shopify Store

9 Must-Have Strategies to Drive Traffic to Your Shopify Store

If you’re looking for more ways on how you can drive traffic to your Shopify Store, we’ve got you covered! Online traffic is the lifeblood of an eCommerce business – the difference between having a booming business or failing miserably at generating sales. The key to traffic-driving success, though, is in driving quality traffic to […] Read More

20+ Google Ads Tips and Tricks that Every eCommerce Seller Needs to Know

20+ Google Ads Tips and Tricks that Every eCommerce Seller Needs to Know

If you’re looking for expert Google Ads tips, you’ve come to the right place! Being able to navigate Google Ads setup, optimization and management is the key to ensuring your PPC ads are working for you to drive highly targeted traffic and pushing conversions. With over 15 years of PPC experience and millions in ad […] Read More

How to Create the Best Facebook Ad Campaign Structure for Conversion Success

How to Create the Best Facebook Ad Campaign Structure for Conversion Success

Here’s the bottom line: the path to high-converting Facebook ads starts with ensuring you have the best Facebook account and campaign structure for success. Why? Because the right Facebook ad campaign structure will enable you to build your strategies and optimize your campaigns at every level to ensure you are getting the best ROAS. Think […] Read More

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