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Ian Stevens: wave of new streaming channels to create opportunity for ad-funding

Ian Stevens: wave of new streaming channels to create opportunity for ad-funding

The challenge for Pay TV Pay TV platforms face a dual threat from SVOD (streaming) services. First, there is a decline in viewing caused by the streaming services and second, the downward pressure on prices as SVOD offer a lower cost alternative for consumers. In response to this, we are seeing Pay TV operators establishing […] Read More

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