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Put Your Hand Down, Suitor Man

Put Your Hand Down, Suitor Man

Bruketa&Zinic&Grey in Zagreb, Croatia has smartly modified existing creative to create a whole new message for today’s social distancing-sensitive audience. The agency’s client, Karlovačko beer, has adapted its year-old Among Your Own creative for this COVID-19 infested time. First, let’s see the adaptation: Now, let’s view the original: The TV commercial was directed by a […] Read More

There Are No New Ideas. There’s An Abundance of New Ideas.

There Are No New Ideas. There’s An Abundance of New Ideas.

When someone utters the words, “there are no new ideas,” he’s either advocating for execution (where the magic happens), for the value of mashups and derivatives, or he has no imagination at all because new ideas sprout like fields of wildflowers in the minds of creative people with advertising problems to solve. But what about […] Read More

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