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Digital Marketing

Nissan Boosts Conversions 136.6% Following GOA Appointment

Nissan Boosts Conversions 136.6% Following GOA Appointment

Nissan enjoys major increase in conversions and a reduction of -56.4% costs per conversion following partnership with intelligent analytics tool  London, UK: – Nissan, the world-renowned automotive manufacturer has enlisted the help of GOA, the biddable value identification platform, to increase its return on investment from paid search and buck the global trend of declining vehicle sales. Nissan is one […] Read More

A Majority of Mobile Consumers Prefer to Shop Through Direct-to-Consumer Brands Rather Than Third-Party Retailers, According to New Tapjoy Study

A Majority of Mobile Consumers Prefer to Shop Through Direct-to-Consumer Brands Rather Than Third-Party Retailers, According to New Tapjoy Study

Survey of over 11,290 mobile consumers reveals that 70 percent want more subscription products or services SAN FRANCISCO — Mobile consumers love the convenience of the direct-to-consumer model, and they’re hungry for more. That’s according to new research from Tapjoy (www.tapjoy.com), a leading mobile advertising and app monetization company, revealing that nearly two-thirds (64 percent) […] Read More

Dentsu Aegis Network Acquires Media Storm to Elevate Merkle’s Multi-Channel Performance Media Services

Dentsu Aegis Network Acquires Media Storm to Elevate Merkle’s Multi-Channel Performance Media Services

Third acquisition of 2020 focuses on strategic vertical growth in the media, entertainment, and retail segments COLUMBIA, Md. — Dentsu Aegis Network has acquired Media Storm, one of the largest independent data-driven audience planning and targeting agencies from founders Craig Woerz and Tim Williams, as well as private equity firm TZP Group. The company will provide Merkle, a […] Read More

Lyon Real Estate Introduces SmartSocial Ads, Powered by Adfenix

Lyon Real Estate Introduces SmartSocial Ads, Powered by Adfenix

Lyon agents will now be able to hyper-target potential buyers most likely to be interested in their listings SACRAMENTO, Calif. — Lyon Real Estate has announced a partnership with Swedish global technology leader Adfenix to bring Lyon agents and their clients a fully automated social media advertising tool powered by artificial intelligence. Using complex data […] Read More

Perion Strengthens its Partnership with Microsoft Advertising; Launches Privado Private Search Engine, Powered by Bing

Perion Strengthens its Partnership with Microsoft Advertising; Launches Privado Private Search Engine, Powered by Bing

New Search Engine, owned and operated by CodeFuel, gives users maximum control of their personal information, allowing them to focus on discovering the content that matters. TEL AVIV & NEW YORK — Perion Network Ltd. (NASDAQ:PERI) announced that CodeFuel, its search technology division, has launched Privado Private Search Engine, offering new ways to protect users’ […] Read More

Partnerize and Sideqik Integrate to Provide Sales and Revenue Measurement for Influencer Marketing Campaigns

Partnerize and Sideqik Integrate to Provide Sales and Revenue Measurement for Influencer Marketing Campaigns

Platform integration enables brands to more easily quantify, grow, and optimize their influencer programs and understand the true ROI from those campaigns SAN FRANCISCO — Partnerize, the leading provider of AI-powered partnership automation solutions to global brands, announced a new integration with Sideqik, the popular influencer marketing platform. This integration enables more efficient influencer program […] Read More

HubSpot Marks 10th Anniversary of its Partner Program With the Launch of Solutions Partner Program

HubSpot Marks 10th Anniversary of its Partner Program With the Launch of Solutions Partner Program

Since launching its Agency Partner Program in 2010, HubSpot has evolved into a full ecosystem that now includes thousands of solutions partners and app developers around the globe Dublin, Ireland – HubSpot, a leading growth platform, celebrated the 10-year anniversary of the launch of its Agency Partner Program. What started as an agency reseller program […] Read More

Neustar Launches THREEE Marketing Council for Efficient, Effective, and Ethical Marketing

Neustar Launches THREEE Marketing Council for Efficient, Effective, and Ethical Marketing

Collaborative forum of agencies, advertisers, and technology executives addresses the confusion and complexity of changing marketing technology and consumer-level data STERLING, Va. – Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity and unified measurement for Fortune 500 brands, launched the THREEE (Efficient, Effective, and Ethical) Marketing Council in […] Read More

Brands Should Engage with “filmspired” Consumers Post-Oscars, The Trade Desk Advises

Brands Should Engage with “filmspired” Consumers Post-Oscars, The Trade Desk Advises

New insights from The Trade Desk reveal the huge potential for engagement created by the silver screen London: As Hollywood continues to roll out the red carpet, new insights from The Trade Desk highlight the power of film to inspire consumer behaviour, creating exciting engagement opportunities for brands that extend well beyond awards season. Using the […] Read More

PMG and Bidtellect Partner to Expand PMG’s Centralized Data Within Alli, PMG’s Marketing Intelligence Platform

PMG and Bidtellect Partner to Expand PMG’s Centralized Data Within Alli, PMG’s Marketing Intelligence Platform

With Bidtellect, PMG is doing more to consolidate data from disparate channels, giving customers one source of truth and the tools necessary to run better ad campaigns FORT WORTH, Texas — PMG, an independent digital company that is one of the fastest-growing in the global advertising industry, announced a partnership with Bidtellect, a leading content […] Read More

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