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Talented Writers Don’t Need The Ad Biz, The Ad Biz Needs Talented Writers

Talented Writers Don’t Need The Ad Biz, The Ad Biz Needs Talented Writers

Richard Huntington is chairman and chief strategy officer at Saatchi & Saatchi. He also one of my favorite advertising thinkers. Here’s what he’s thinking now, care of Campaign: It’s the quality of our stories that matters. Stories that resonate because they come from real people and speak to real people and not from the faked […] Read More

FORD v FERRARI: A Classic Tale of Suits Versus Creatives

FORD v FERRARI: A Classic Tale of Suits Versus Creatives

Have you seen FORD v FERRARI? It’s the true story of the visionary American car designer Carroll Shelby and the fearless British-born driver Ken Miles, who together battled corporate interference, the laws of physics, and their own personal demons to build a revolutionary race car for Ford Motor Company and take on the dominating race […] Read More

There Are No New Ideas. There’s An Abundance of New Ideas.

There Are No New Ideas. There’s An Abundance of New Ideas.

When someone utters the words, “there are no new ideas,” he’s either advocating for execution (where the magic happens), for the value of mashups and derivatives, or he has no imagination at all because new ideas sprout like fields of wildflowers in the minds of creative people with advertising problems to solve. But what about […] Read More

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