For a better experience please change your browser to CHROME, FIREFOX, OPERA or Internet Explorer.
Publicis scraps guidance until day of reckoning April 23

Publicis scraps guidance until day of reckoning April 23

How are we to assess the fortunes – and management – of the big ad holding companies over the next few months? Companies of all shapes and sizes are set to struggle with the Covid-19 outbreak of course, with a few exceptions such as, presumably, supermarkets. Commercial pillars like airlines are demanding bailouts (somewhat cheekily […] Read More

Wartime posters brought up to date with Covid-19 messages

Wartime posters brought up to date with Covid-19 messages

Design agency TW Creative has been putting out these pastiche posters over the last couple of weeks, updating the messaging as the Covid-19 crisis develops. Outdoor was a powerful medium before social isolating came into force, but for now social media has to step in and do the job. Katie Whitehead, new business director of […] Read More

W+K’s Neil Christie picks his MAA blast from the past

W+K’s Neil Christie picks his MAA blast from the past

Renault from 1986 by Woollams Moira They really don’t make them like this any more – a little drama in 60 seconds. Beautiful craft in the writing and production, perfectly cast, with believable characters and a wryly amusing twist in the tale. Of course, it’s also shamelessly glossy and insufferably smug. It’s a time capsule […] Read More

Lisa Riordan of Imagination picks her Desert Island Ads

Lisa Riordan of Imagination picks her Desert Island Ads

In the current times it is more important than ever to find moments of joy, so I have specifically chosen the three ads that, no matter how many times I watch them, make me smile and remind me of the brilliance of our industry and our power to reach people emotionally. CHANEL: COCO MADEMOISELLE I […] Read More

Sid Lee’s Elana Gorbatyuk: ways we can commit to people and purpose in times of crisis

Sid Lee’s Elana Gorbatyuk: ways we can commit to people and purpose in times of crisis

In times of crisis as we are seeing with the Covid-19 pandemic, brands are wondering how to best invest their marketing efforts and which decisions will positively or negatively affect their business and reputations. Some things go without saying, like adjusting messaging, programs and services to support your brand role and rethinking the media mix […] Read More

BMW’s Mini launches global ad search

BMW’s Mini launches global ad search

BMW’s Mini is reportedly looking for an agency to handle a new global campaign, another sign of the extraordinary growth of a brand once all but forgotten by the Brits (who invented it.) Mind you, today’s “Minis” are the size of a removal van when Mini was invented back in 1959. Main agency Jung von […] Read More

MAA’s blast from the past: the Sugar Puffs Honey Monster

MAA’s blast from the past: the Sugar Puffs Honey Monster

We’re re-running some older faves as striking new campaigns are rather thin on the ground and here’s an oldie from 1976, Honey Monster from the great Boase Massimi Pollitt, probably the best TV agency under creative director John Webster. But it’s surprisingly contemporary, just the kind of thing that could take its place in a […] Read More

WPP’s Read backs agency efforts in the crisis – but are they doing enough?

WPP’s Read backs agency efforts in the crisis – but are they doing enough?

Are agencies doing their bit in the Covid-19 crisis? WPP CEO Mark Read (below) thinks they are. Writing this week he said: “At WPP, we are working with international health authorities to promote effective handwashing, and we have offered our resources to the UK government to assist the effort in Britain. Wavemaker (a WPP media […] Read More

Sport England sparks a new movement: #StayInWorkOut

Sport England sparks a new movement: #StayInWorkOut

The coronavirus lockdown seems to have sparked an indoor, online fitness boom, with YouTube star Joe Wicks (AKA “The Body Coach”) becoming the nation’s instant hero thanks to his daily 9am family workouts. Now Wicks, among other fitness gurus, has been recruited by Sport England and FCB Inferno as part of a campaign to encourage […] Read More

MAA’s blast from the past – O2 from VCCP

MAA’s blast from the past – O2 from VCCP

Bit of a shortage of noteworthy new campaigns (for some reason) so we thought we’d pick a few from the past to entertain and, maybe, inform. Would arguably be a bit too easy to go straight to the greatest works of DDB in the US and CDP in the UK (other countries are also available […] Read More

Categories

Top Android
Android