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McCann Colombia’s Truth Well Told: Save Yourself for Romance

McCann Colombia’s Truth Well Told: Save Yourself for Romance

Loneliness. Along with the spread of deadly disease, and the global economic impacts from the spread, loneliness is a real problem. The following public service announcement illustrates the hard truths of our situation today—if you’re dating, and you do not live together, you can look (and smile and sext and so on) but you can’t […] Read More

Mid-Day Danger: The Worst Commercials on TV

Mid-Day Danger: The Worst Commercials on TV

I want to explore one of the secret dangers of working from home, a real and present danger that no one talks about. The danger is exposure to bad TV, bad commercials, in particular. If you watch cable news in the middle of the workday, even for a short time during lunch, you’re screwed. Apparently, […] Read More

That’s Creamy: noosa Yoghurt is Full On Tasty

That’s Creamy: noosa Yoghurt is Full On Tasty

Appetite appeal. It matters a great deal when marketing food. Also, did you know that approximately 45% of consumers picked breakfast as the time of day they usually consume regular yogurt products? In North America, consumers also prefer to have regular yogurt at lunch, and as an afternoon, a late morning, and a late-night snack. […] Read More

Credit Sesame Skewers Financial Illiterates In Attempt To Win Them Over

Credit Sesame Skewers Financial Illiterates In Attempt To Win Them Over

Credit card debt rose by $57 billion last year, and U.S. households now hold more than $14 trillion of debt, a new record. Good credit requires financial discipline over a period of years. It does not require a smartphone App of any sort. But let’s suspend disbelief and watch commercials because that’s what we do […] Read More

Chili’s for Dinner? That’s so ‘Ita

Chili’s for Dinner? That’s so ‘Ita

A neologism is a term, word, or phrase in the process of entering common use, but that has not yet been fully accepted into mainstream language. A protologism is a word coined by an individual or small group that has not yet been published somewhere independent from the coiners. A homophone is a word that […] Read More

GoDaddy Joins The Age of Aquarius, Asks Entrepreneurs To Sing Along

GoDaddy Joins The Age of Aquarius, Asks Entrepreneurs To Sing Along

Build it and they will come running towards you with their cash. That’s the digital daydream that so many people sell today, and so many more buy, myself included. Now, GoDaddy, a purveyor of domain names and web hosting services, is peddling the idea that we can make the world we want, one pushed pixel […] Read More

What No One Needs Now—Technology That Makes Things Worse

What No One Needs Now—Technology That Makes Things Worse

Make the technology easy to use, or lose people, lose elections, lose money, and lose your shit. E-TRADE understands. This is the kind of customer-focused copy I can get behind: You should be mad that they gave this guy a promotion. You should be made at forced camaraderie. You should be mad at tech that […] Read More

The Three Best Ads of Super Bowl LIV

The Three Best Ads of Super Bowl LIV

Pringles, Pepsi Zero, and Walmart showed up with something to see last night. These three brands know what a Super Bowl commercial needs to be—highly entertaining. There are several ways to achieve this. Pringles and Pepsi Zero are on the highly visual pop culture page, and that’s a good page to be on. Walmart opted […] Read More

Google Bowl 54

Google Bowl 54

The Googs is scoring big points prior to Sunday’s big game. Ernie Schenck loves the following ad. The legendary copywriter and Communications Arts columnist says, “…gird your tear ducts, people, because this is as emotional a spot as I have ever seen. And I know a thing or two about emotional commercials. I don’t know […] Read More

McDonald’s/UK Stacks Nouns In Sandwich Formation (And It Works)

McDonald’s/UK Stacks Nouns In Sandwich Formation (And It Works)

These outdoor ads are great. For one, they’re legible from a car, train, bus or on foot. Also, the ads do not mention the product name or company name. There’s no logo to make bigger. By taking an intelligent minimalist approach, there’s room in the campaign for the customer to “do the math.” Created by […] Read More

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