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Against Dreary Retail Backdrop, Nike Offers a Ray of Hope

Nike surprised investors last week when it reported better than expected third-quarter results, with revenues up 5% globally to $10.1 billion during the period, offering a bit of good news in an otherwise grim news environment for the retail sector. In particular, the athletic goods juggernaut reported only a 5% decrease in sales in Greater… Read More

The Frito-Lay Snack Society Is an Invite-Only Fan Club for Chip Lovers

When Frito-Lay devotee Abby Nierman got a direct message on Instagram from the snack food giant inviting her to join its fan club, The Frito-Lay Snack Society, she was more than a little surprised. “I definitely screenshot it and dropped it into my group chats,” Nierman said. Her friends and family, on the other hand,… Read More

Cottonelle Discourages Toilet Paper Hoarding in New Campaign

Once a common household staple, toilet paper has quickly become a hot product in high demand as consumers engage in panic buying amid the ongoing coronavirus pandemic. Last week alone, U.S. sales of toilet paper were up more than 120% when compared to the same time last year, according to Nielsen. In a new ad… Read More

Diageo Names New CMO and North American President

British beer, wine and spirits manufacturer Diageo said today that it is preparing to undergo two executive leadership changes, both effective July 1. The producers of Johnnie Walker, Crown Royal, Smirnoff, C?roc, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness will say goodbye to Diageo president North America Deirdre Mahlan and CMO Syl Saller, who… Read More

A Bacardi Rum Factory Is Now Producing Hand Sanitizer

In 1930, residents of Havana gazed upwards and for the first time saw something other than the withering tropical sun. They saw a sculpture of a fruit bat. It was massive, cast in bronze and sitting atop the city’s first skyscraper built by the Bacardi Corp. The structure was a 12-story colossus of red granite… Read More

Kraft Heinz Is Reviewing $520 Million Global Media Account

Kraft Heinz has instituted a review of its global media account, as its contract with Publicis Groupe’s Starcom is ending this year. “Our contract with Starcom Worldwide is expiring this year, so Kraft Heinz is exploring opportunities for its global media planning and buying operations to ensure we are positioned for success in 2021 and… Read More

Even Before Many Bars Closed, Americans Started Drinking From Home

With St. Patrick’s Day parades being canceled due to the coronavirus scare, Guinness released a video clip created by agency Quaker City Mercantile, noting that this year people were probably going to be celebrating in their kitchens and living rooms, as opposed to neighborhood pubs and city streets. (The spot was pulled together in about… Read More

DTC Women’s Shaving Brand Billie Makes Its Biggest Category Extensions Yet

Direct-to-consumer razor brand Billie has seen a remarkable rise: After launching in November 2017, by January of this year it had already been acquired by one of the world’s largest CPG conglomerates, Procter & Gamble. Though Billie’s hero product is a razor, it has launched other items for use before, during and after showering: body… Read More

The Inspiration Behind Bounce Was a Man Trying to Help His Wife Do Laundry

If you’re enjoying the soft feeling of your jeans or shirt against your skin at the moment, the odds are good that you owe a debt of gratitude to a woman named Audrey Gaiser. She wasn’t an inventor or an executive or a marketer, but something better than all three: She was an inspiration. In… Read More

Kellogg’s Hopes Its New Plant-Based Meat Will Sizzle Louder Than the Competition

If, as the saying goes, imitation is the sincerest form of flattery, meat should be feeling pretty good about itself right now. Creating meat alternatives designed to look, sizzle and taste like the real thing is one of the hottest trends in the food industry right now. And with its new Incogmeato line of plant-based… Read More

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