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Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

Joint solution enables highly predictive, deeper understanding of ‘the why behind the buy’ CHICAGO & NEW YORK — Kantar and IRI® announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle. The combination of IRI’s best-in-class sales data and Kantar’s industry-leading […] Read More

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