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consumer perceptions

New Consumer Perceptions Study Shows a Ripple Effect for Ads

New Consumer Perceptions Study Shows a Ripple Effect for Ads

IAS study finds 84% of Canadian consumers want to see ads placed next to high-quality content TORONTO — Integral Ad Science (IAS), the global market leader in digital ad verification, released insights into consumer perceptions of ads in the context of content quality. Findings reveal that seeing ads beside high-quality content is important for the […] Read More

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