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Paul Domenet: why charity ads need to clean up their act

Paul Domenet: why charity ads need to clean up their act

“Oh, I can’t take another heartache” singer Nick Lowe lamented in Cruel To Be Kind back in 1979. Well me neither, Nick. Enough heartache, I’ve about had it with shock tactics in advertising. So has the ASA who recently felt the need to blog a reminder that charity ads should relate to what a charity […] Read More

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