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‘It’s Always Been a Dream’ for Kygo to Design His Own Headphones

LAS VEGAS–Speaking feet away from where Kygo held a cocktail reception at CES 2020 to celebrate his new product line, the Norwegian DJ took a moment to chat with Adweek about his new line of earbuds and headphones. After going through many pairs of headphones, Kygo, whose birth name is Kyrre G?rvell-Dahll, said he wanted… Read More

The Future In-Car Experience and What It Means for Marketers

LAS VEGAS–At CES 2020, there was a lot of buzz about the future of autonomous vehicles and the freedom that passengers will have during trips in driverless cars. What will that mean for marketers? Adweek sat down with two experts, Bill Wyman of Harman and Anne Mellano of Bestmile, to discuss this growing area of… Read More

Media Execs Agree on the Need for Better Measurement for Fragmented Audiences

As media executives at CES gathered in hotel suites to broker potential deals in the months to come this year, Adweek caught up with some of them about pain points they have with the advertising industry, and the very deals they were trying to make during the world’s largest tech conference. These interviews have been… Read More

Business Leaders Prepare for an End to the Longest Period of Growth

Is the travel industry the canary in the coal mine that signals a recession? Are media companies especially at risk when advertisers’ wallets tighten? It’s been almost five months since the inversion of the yield curve, an economic investment indicator that spooked Wall Street. But the effects on the U.S. economy and its effect on… Read More

Trends Observed at This Year’s CES and How Marketers Can Learn From Them

As CES wraps up another year of hustle and bustle, it is clear that technology has not only impacted every aspect of our daily lives, but it is also expanding consumer access points beyond traditional media channels for brands to experiment and innovate around. While some have lamented that CES 2020 offered nothing particularly new… Read More

3 Takeaways for Marketers From CES 2020

The Consumer Electronics Show (CES) this week in Las Vegas represented a new wave of technology, including flying taxis, 24-foot TVs and Charmin’s toilet paper-carrying robot. These consumer-facing innovations and oddities overshadowed another key facet of CES, though: It’s one of the b-to-b sector’s biggest events. It’s reportedly the year’s biggest show for advertising deals,… Read More

After a Year of Change, Verizon Media’s Iván Markman Looks Ahead

LAS VEGAS–While in town for this year’s Consumer Electronics Show, Adweek caught up with Verizon Media’s chief business officer Iv?n Markman, who has been in that role for nearly a year. We chatted about Verizon Media’s place in the industry–with a portfolio that includes HuffPost, AOL and Engadget–its strategy for 2020 and the tough lessons… Read More

Sony Built a Car That Will Probably Never Get Mass Produced

LAS VEGAS–Sony has been a staple at the Consumer Electronics Show for decades. In 1971, it debuted the U-Matic VCR; since then the Walkman, Trinitron, and Betamax have all bowed at the show. Fast forward to CES 2020, when the consumer electronics maker unveiled… a car. Sony worked with auto manufacturer Magna Steyr to build… Read More

The Craziest Thing at CES Could Change OOH Advertising

LAS VEGAS — Delta Airlines may have just introduced the future of out-of-home advertising. At this year’s Consumer Electronics Show, Delta CEO Ed Bastian unveiled what the airline is calling Parallel Reality, a digital screen that gives airport travelers a custom, tailored message when they’re standing in front of it, including greetings, boarding times and… Read More

Scanning 500 Million Tweets a Day to Find the Next Big Idea

LAS VEGAS–For its CES 2020 activation, Twitter chose to highlight the best product launches of 2019. Alex Josephson, head of the platform’s brand strategy team Twitter Next, said launching a new product or initiative is the No. 1 reason brands activate on Twitter. With more than 500 million tweets sent every day–tens of millions from… Read More

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