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New WPP/T&P entity Nucleus makes promising debut for Centrica’s British Gas

New WPP/T&P entity Nucleus makes promising debut for Centrica’s British Gas

Centrica’s British Gas has a new agency you may not have heard of and its first act has been to sideline long-serving brand mascot Wilbur the Penguin. The agency is called Nucleus and it comprises a range of WPP companies: The&Partnership (BG’s long-serving creative agency in which WPP owns a minority), MediaCom, WundermanThompson and PR […] Read More

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