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McDonald’s shuffles marketing team – will it finally respond to Burger King with a strategy change?

McDonald’s shuffles marketing team – will it finally respond to Burger King with a strategy change?

When a new marketing boss comes in an agency review usually follows and Leo Burnett in the UK may have been concerned when it discovered UK CMO Gareth Helm was leaving, apparently at his behest. Mobile operator Three, when such a change occurred, rapidly sundered ties with Wieden+Kennedy despite a number of outstanding campaigns over […] Read More

More fun for Burger King in France, no fun at all at Rosapark

More fun for Burger King in France, no fun at all at Rosapark

Burger King is reopening in France so here’s Burger Klean, a spoof airline safety ad from the brilliant Buzzman. Burger King and David Miami have also landed The One Show’s top creative gong for ‘Moldy Whoppoer.‘ Pretty revolting I’d say but at least BK gives anything a whirl. Buzzman is in the Havas stable as […] Read More

A revolting ‘moldy’ Whopper is hero of new Burger King ‘no preservatives’ campaign

A revolting ‘moldy’ Whopper is hero of new Burger King ‘no preservatives’ campaign

Burger King isn’t afraid to frighten the horses in its advertising but here it’s taking the risk of putting off some customers for ever. A new campaign, ‘Moldy Whopper, uses time-lapse photography to show how its preservative-free Whopper deteriorates over 34 days. To show it’s free of preservatives of course – the hard way. A […] Read More

David’s Burger King win in France shows fluid reality of clients and creative agencies

David’s Burger King win in France shows fluid reality of clients and creative agencies

WPP’s David, named after David Ogilvy, is one of the brightest stars in WPP’s somewhat troubled creative firmament, but the Miami-based agency has been hit by a big breakaway including some of the founders, to form indie agency Gut. But David has been given a big vote of confidence by flagship client Burger King with […] Read More

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