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A revolting ‘moldy’ Whopper is hero of new Burger King ‘no preservatives’ campaign

A revolting ‘moldy’ Whopper is hero of new Burger King ‘no preservatives’ campaign

Burger King isn’t afraid to frighten the horses in its advertising but here it’s taking the risk of putting off some customers for ever. A new campaign, ‘Moldy Whopper, uses time-lapse photography to show how its preservative-free Whopper deteriorates over 34 days. To show it’s free of preservatives of course – the hard way. A […] Read More

David’s Burger King win in France shows fluid reality of clients and creative agencies

David’s Burger King win in France shows fluid reality of clients and creative agencies

WPP’s David, named after David Ogilvy, is one of the brightest stars in WPP’s somewhat troubled creative firmament, but the Miami-based agency has been hit by a big breakaway including some of the founders, to form indie agency Gut. But David has been given a big vote of confidence by flagship client Burger King with […] Read More

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