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Bud Light to join seltzer wars with Super Bowl blitz

Bud Light to join seltzer wars with Super Bowl blitz

So-called ‘hard seltzers’ are taking the US drinks market by storm – leader White Claw does over $1.5bn in sales – so everyone’s jumping on the bandwagon of these revolting-sounding combos of carbonated water, five per cent alcohol and various fruit flavours. The hook, apparently, is that they’re typically only 100 calories. Budweiser’s Bud Light, […] Read More

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