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BT promises freedom for TV viewers in ambitious new Saatchi campaign

BT promises freedom for TV viewers in ambitious new Saatchi campaign

BT finally seems to be offering people what they want, rather than it wants, with the launch of a new range of TV packages promising to free prisoners of their (existing) TV packages. BT director of marketing communications Pete Jeavons says: “This campaign is intended to showcase the flexible options and breadth of content that […] Read More

Does BT merit its new Saatchi Halo?

Does BT merit its new Saatchi Halo?

Publicis Groupe seems to have tightened its grip on BT from AMV BBDO with another effort from Saatchi & Saatchi, this time for BT’s overarching Halo product, its introduction to the much-trumpeted 5G among other things. May be a bit optimistic, BT’s EE can’t even manoeuvre a reliable 4G signal to yours truly (admittedly I […] Read More

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