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Chaco Retrofits Factory Operations, Is Now Sewing and Donating Protective Masks

Chaco Retrofits Factory Operations, Is Now Sewing and Donating Protective Masks

Chaco, the outdoor lifestyle footwear brand, has shifted the focus of its Michigan-based ReChaco factory and mobile factory bus from sandal repairs and product customization to the production of face masks and other critical protective equipment needed by healthcare and other first responders working through the COVID-19 pandemic. After Michigan issued a statewide stay at […] Read More

To Survive the Adpocalypse, Run All the Scenarios and Act with Humility

To Survive the Adpocalypse, Run All the Scenarios and Act with Humility

People who make advertising their profession are often optimistic and idealistic. I think this is a great way to be, as long as it doesn’t cloud your vision. There is a time for optimism and a time for realistic assessments of reality. And pandemic or no, clouded thinking mixed with delusions of grandeur are bad […] Read More

Two COVID-19 Responses, One Good

Two COVID-19 Responses, One Good

People are getting sick from COVID-19. The disease is spreading fast, the death toll is on the rise, and people all over the Earth are “sheltering in place.” It’s a scary, difficult situation for everyone, but thankfully some people and some companies have immense resources, which they’re willing to use for the public good. “Coca-Cola […] Read More

Brand Reputations Are Inextricably Tied To A Firm’s Operational Realities

Brand Reputations Are Inextricably Tied To A Firm’s Operational Realities

Brand reputation is always on the line. Each and every day anything can (and does) happen to ding the brand. Sometimes the ding is more than a ding, it’s a gong. Today, the gongs are banging from coast-to-coast as the retail sector is annihilated by the spread of COVID-19. There Is No Safety Net for […] Read More

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