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Taboola Partners with Integral Ad Science to Ensure Brand Safety

Taboola Partners with Integral Ad Science to Ensure Brand Safety

At Taboola, brand safety is paramount. The company wants to ensure every brand it works with feels comfortable knowing it is delivering their message in an appropriate, safe, manner. It’s a task it never takes lightly. Brand safety verification technology has not typically been compatible with discovery and native advertising formats. This is because today’s tools […] Read More

Xandr Launches Pause Ads

Xandr Launches Pause Ads

Dynamic, user-initiated formats only surface when a consumer has pressed pause NEW YORK — Xandr, AT&T’s advertising company, has announced the launch of Pause Ads, dynamic ad units designed to create a better experience for consumers across traditional and connected TV channels. These high-value, brand-safe ad formats complement, rather than disrupt, the viewing experience by […] Read More

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