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Be stupid or be idiot? / Une copie complètement stupide?

Be stupid or be idiot? / Une copie complètement stupide?

THE ORIGINAL?RioSport – 2010“Be stupid”Source : Cannes Lions Grand-Prix Agency : Anomaly, London (United-Kingdom) LESS ORIGINALFanta – 2020“Unleash your inner idiot”Source : La Réclame Agency : 72andSunny (USA) Read More

What a feeling… of deja-vu / Coca verse dans l’auto-plagiat?

What a feeling… of deja-vu / Coca verse dans l’auto-plagiat?

THE ORIGINAL?Coca-Cola #MashUpCoke Contest – 2015 “One century, one bottle” Source : London International Award GOLD Agency : Ogilvy & Mather Frankfurt (Germany) LESS ORIGINALCoca-Cola – 2020 “Feel it” / Make the invisible visibleSource : Campaign, Adeevee, Adsoftheworld Agency : Publicis Milan (Italy) Read More

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