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Attribution Modeling

eCommerce Attribution Modeling Made Easy

eCommerce Attribution Modeling Made Easy

So, here’s the thing: your eCommerce attribution modeling strategy is probably costing you sales. Why? There is a significant chance that you are reading your Google Analytics and Tag Manager data wrong, which can result in incorrect assumptions and counter-strategies that ultimately hurt your eCommerce business in a considerable way.  Relying on Google Analytics’ default […] Read More

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