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App install ads projected reach $118bn globally

App install ads projected reach $118bn globally

We hear lots about technology in adland but what sometimes gets overlooked is the way it boosts the coffers of good old ad agencies (you may disagree with the good.) Tech firms are now among the biggest conventional advertisers with Amazon reportedly accounting for two per cent of global adspend on its own (about $14bn […] Read More

What No One Needs Now—Technology That Makes Things Worse

What No One Needs Now—Technology That Makes Things Worse

Make the technology easy to use, or lose people, lose elections, lose money, and lose your shit. E-TRADE understands. This is the kind of customer-focused copy I can get behind: You should be mad that they gave this guy a promotion. You should be made at forced camaraderie. You should be mad at tech that […] Read More

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