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AOP Analysis Finds Content Verification Technology Is a Key Driver of Ad Discrepancy

AOP Analysis Finds Content Verification Technology Is a Key Driver of Ad Discrepancy

The latest AOP research shows ad discrepancy levels increase by nearly 150% when keyword-blocking tags or brand safety wrappers are present. London, UK: The Association for Online Publishing (AOP) has released the results of a six-month analysis into ad discrepancy levels among its members, uncovering the key causes for inconsistent impression delivery numbers between publishers and […] Read More

AOP Opens for Entries for Its Annual Digital Publishing Awards

AOP Opens for Entries for Its Annual Digital Publishing Awards

London, UK: The Association for Online Publishing has today announced that its Digital Publishing Awards are now open for entry, hosted in partnership with PubMatic, the automation solutions company. The Awards set the standard for editorial, commercial, partnership and publishing excellence, with the deadline for this year’s entries falling on 19th March 2020. The winners will be announced at the AOP Awards […] Read More

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