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MAA blast from the past: BBH for the Guardian

MAA blast from the past: BBH for the Guardian

The Guardian, love it or not, is an important pillar of British social and political life but, like its peers, is looking down a dark tunnel just now despite the (relative) success of its fund-raising. Times was when newspapers were big-spending, sought-after accounts for agencies (despite the frictions between quick-on-the-draw hacks and slow-to-deliver creatives.) The […] Read More

MAA blast from the past – Canal+ from BETC

MAA blast from the past – Canal+ from BETC

BETC Paris is probably feeling cheesed at the moment – seeing longstanding client Peugeot depart to a new Omnicom offering called O.P.EN (where do they get them from?) No doubt it will bounce back (car ads confound most agencies) and let’s recall the agency at its best, in its long-running series for Canal+ (Canal+ is […] Read More

Paul Simons: why Andy Main’s switch to Ogilvy signals a change of course for ocean-going agencies

Paul Simons: why Andy Main’s switch to Ogilvy signals a change of course for ocean-going agencies

The news about Andy Main (below) being seduced by WPP to leave Deloitte’s and take on the captaincy of the good ship Ogilvy is a glimpse of the future for the industry. Across the board historically the top job usually goes to someone from the same cohort, either within the organisation or doing a similar […] Read More

Amazon is most valuable brand as online shopping takes over the Covid-19 world

Amazon is most valuable brand as online shopping takes over the Covid-19 world

Amazon is the world’s most valuable brand in these straightened times according to research firm Kantar, worth $415bn (up 32 per cent on last year.) The top ten is Amazon; Apple ($352bn + 14%), Microsoft ($326bn + 30%), Google ($323 + 5%), Visa ($187bn + 5%), Alibaba ($152bn + 16%), Tencent ($151bn + 15%), Facebook […] Read More

Beta Good’s Robin Gadsby: four ways companies can combat climate change post-pandemic

Beta Good’s Robin Gadsby: four ways companies can combat climate change post-pandemic

Changeis something we’ve seen an awful lot of these past months. Unprecedented change that has been unsettling for all of us – as individuals and as professionals. But however unsettling, such times can also be an eye-opening learning opportunity and moment for reflection. It would be overly simplistic to say that people have embraced these […] Read More

‘I Love New York’ design genius Milton Glaser dies at 90

‘I Love New York’ design genius Milton Glaser dies at 90

Milton Glaser, who died last week age 90, is arguably the greatest modern designer – described as the man who “invented the sixties,” certainly many of the images that defined that lively decade. But his most famous comes from 1976, the iconic (true in this case) “I love New York,” which adorned an ad campaign […] Read More

MAA blast from the past: BBH’s ‘Resignation’ for Polaroid

MAA blast from the past: BBH’s ‘Resignation’ for Polaroid

Rewind to 1996 and BBH’s ‘Resignation’ film for Polaroid’s ‘Live for the moment’ campaign. Showing an escape from the perils of corporate life (which BBH may have become rather more aware of since Publicis Groupe bought it.) Directed by Michel Gondry. Pretty well perfect and a timely reminder of how good BBH used to be […] Read More

Olympus is pulling out of cameras: so here’s an MAA blast from the past

Olympus is pulling out of cameras: so here’s an MAA blast from the past

Olympus is selling off its camera division after 84 years (it now makes its money from medical equipment) but, in its pre-smartphone heyday, was a famous advertiser – via the great CDP inevitably. CDP was the expert in lining up celebs and others for its flights of fancy, in this case David Bailey, Phil Daniels […] Read More

Cannes Lions names more agency regional winners

Cannes Lions names more agency regional winners

Cannes Lions has been busily counting up its regional Agencies of the Decade (top award winners) and joining adam&eveDDB (European agency of the decade, below) are VMLY&R Dubai (Middle East and Africa), AlmapBBDO Sao Paulo (LatAm), Colenso BBDO Auckland (Pacific), Dentsu Tokyo (Asia) and Wieden+Kennedy Portland (North America). At some point there’ll be an overall […] Read More

Reed Smith LLP: why advertisers must act to end $230bn digital media corruption and waste

Reed Smith LLP: why advertisers must act to end $230bn digital media corruption and waste

By Douglas Wood and Nick Swimer. On May 6 ISBA released a summary of a nine-month investigation into digital media buying in the United Kingdom. The investigation, led by PwC, examined the waterfall effect of an advertiser’s investment – the dilution of advertising spend before it reaches a publisher. Prior studies by the WFA (2014) […] Read More

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