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Paul Simons: MAA blast from the past – Heineken

Paul Simons: MAA blast from the past – Heineken

Heineken 1985 by Lowe Howard-Spink I joined Gold Greenlees Trott (GGT) in 1984 and found a place with widely diverging social backgrounds from Dave Trott’s proletariat view of the world versus my assistant Bella who was from the Hanson family, owning a brewery amongst other assets, posh school and from the Sloane Square set. I […] Read More

Richard Brim’s MAA blast from the past: Flat Eric

Richard Brim’s MAA blast from the past: Flat Eric

I think my blast from the past has to be pretty much every ad BBH did for Levi’s. Always different, always spot on and always dictating cultural conversation. But if I had to pick one it would be Flat Eric, fresh even today, it’s perfect. It make no sense whatsoever but wonderful for it. It’s […] Read More

Impero’s Alastair Mills: my MAA blast from the past

Impero’s Alastair Mills: my MAA blast from the past

I remember so many bad ads from childhood. Take the Vortex one, where a woman visits a “bleach lab” and asks a boffin with a Petri dish and a weird voice which one performed best, “S’Vortex” he says. My brother and I used to quote that endlessly to each other. Great times. Of course, I […] Read More

W+K’s Neil Christie picks his MAA blast from the past

W+K’s Neil Christie picks his MAA blast from the past

Renault from 1986 by Woollams Moira They really don’t make them like this any more – a little drama in 60 seconds. Beautiful craft in the writing and production, perfectly cast, with believable characters and a wryly amusing twist in the tale. Of course, it’s also shamelessly glossy and insufferably smug. It’s a time capsule […] Read More

Sid Lee’s Elana Gorbatyuk: ways we can commit to people and purpose in times of crisis

Sid Lee’s Elana Gorbatyuk: ways we can commit to people and purpose in times of crisis

In times of crisis as we are seeing with the Covid-19 pandemic, brands are wondering how to best invest their marketing efforts and which decisions will positively or negatively affect their business and reputations. Some things go without saying, like adjusting messaging, programs and services to support your brand role and rethinking the media mix […] Read More

MAA’s blast from the past: the Sugar Puffs Honey Monster

MAA’s blast from the past: the Sugar Puffs Honey Monster

We’re re-running some older faves as striking new campaigns are rather thin on the ground and here’s an oldie from 1976, Honey Monster from the great Boase Massimi Pollitt, probably the best TV agency under creative director John Webster. But it’s surprisingly contemporary, just the kind of thing that could take its place in a […] Read More

Facebook ad revenue hit hard even though virus numbers up

Facebook ad revenue hit hard even though virus numbers up

Facebook ad revenue is dropping more rapidly in the US than other Covid-19 hit markets according to new data from social media marketing company Socialbakers. Facebook is suffering an ad fall (as is Twitter) despite the rapidly growing use of Facebook Groups, most notably in Italy. Socialbakers CEO Yuval Ben-Itzhak says: “Socialbakers’ data reflects what […] Read More

MAA’s blast from the past – O2 from VCCP

MAA’s blast from the past – O2 from VCCP

Bit of a shortage of noteworthy new campaigns (for some reason) so we thought we’d pick a few from the past to entertain and, maybe, inform. Would arguably be a bit too easy to go straight to the greatest works of DDB in the US and CDP in the UK (other countries are also available […] Read More

Paulo Areas of Forever Beta picks his Desert Island Ads

Paulo Areas of Forever Beta picks his Desert Island Ads

Paulo Areas is CCO of Forever Beta, working with, among others, Rooney Carruthers of VCCP fame. He has held senior creative positions at Leo Burnett and Cheil and, before joining Forever Beta, was general creative director of Ogilvy in Madrid. Desert Island Ads It has been quite a journey for this industry, and as times […] Read More

Bill Gates got there first with Covid-19

Bill Gates got there first with Covid-19

You can only take so much Covid-19, life has to go on somehow after all. But one thing it’s safe to say is that the world wasn’t prepared. We’ve noted that big businesses were not, happily spending nearly everything they earned in the good times on share buybacks (to please their Wall Street and City […] Read More

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