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Phil Rumbol returns client-side as CEO of Bahlsen biscuits

Phil Rumbol returns client-side as CEO of Bahlsen biscuits

Phil Rumbol, who announced his departure from MullenLowe last month, has been appointed as CEO of one of the agency’s clients, German biscuit maker Bahlsen. Rumbol, famous for being the client behind Cadbury’s “Gorilla” ad, will be the first non-family member to run the company, whose brands include Choco Leibniz and Pick Up! biscuits. His […] Read More

MullenLowe creates winning anime recipe for Wagamama

MullenLowe creates winning anime recipe for Wagamama

It’s pretty brave to choose animation for a food ad majoring on taste – somehow animation in ads tends to be something you admire from a distance – but Wagamama and MullenLowe London have cracked it with this engaging effort – ‘From Bowl to Soul’ – from Danish animator Mads Broni. Suitably Japanese, just the […] Read More

Grey Europe’s Javier Campopiano picks his Desert Island Ads

Grey Europe’s Javier Campopiano picks his Desert Island Ads

Javier Campopiano recently joined Grey as CCO for Europe and Global Clients. He joined Grey from FCB Mexico and prior to that spent four years at Saatchi & Saatchi where he helped to produce the Cannes award-winner ‘It’s a Tide Ad.’ He began his career at Ogilvy Argentina. Desert Island Ads Each time I have […] Read More

Adidas and FIFA set a new puzzle for gamers

Adidas and FIFA set a new puzzle for gamers

Adidas and EA/FIFA Sports (football’s more complex than diplomacy these days) are inviting us to “play connected” with the new GMR (‘gamer’) option which tests yours skills against the real thing (we think.) From adam&eveDDB. Timely no doubt as we won’t be going to too many real matches in the near future. May well make […] Read More

Axe back on the right track but way to go for MullenLowe

Axe back on the right track but way to go for MullenLowe

Unilever’s Axe (Lynx in some places) seems to have noticed the error of its ways, abandoning 72andSunny’s woke ‘Find your Magic’ to return to chasing girls with a joke on top, patented by BBH. Here’s new US agency’s MullenLowe’s back to basics effort. Here was Lynx overdoing the “purpose.” And BBH in happier (Italian) times. […] Read More

Neil A Dawson debuts for property “disruptor” Nested

Neil A Dawson debuts for property “disruptor” Nested

Here’s one of new agency Neil A Dawson & Company’s first ad for property firm Nested, described as a disruptive ‘double agent” because it helps negotiate the price of a new home as well as sell your old one. So it imagines what would happen if you leave a different job half done. Dawson was […] Read More

‘No nasty imports’ ad banned for offensive coronavirus jibe

‘No nasty imports’ ad banned for offensive coronavirus jibe

A North London mattress company has managed to be offensive on many levels, and the ASA has acted fast on this one. Someone probably thought they were making a joke, but it couldn’t be more tasteless if they tried. Linking concerns about coronavirus to immigrants is stooping to a racist low. Vic Smith bedding even […] Read More

The &Partnership and Kite Factory win Lawn Tennis Association creative and media

The &Partnership and Kite Factory win Lawn Tennis Association creative and media

The LTA (Lawn Tennis Association) has appointed The&Partnership and independent media agency The Kite Factory to handle its marketing and advertising. The LTA runs tennis in the UK, although not the high profile Wimbledon tournament, and is keen to boost grass roots tennis as well as the professional game. Tennis in the UK has been […] Read More

Support our journalism with a contribution that suits you

Nobody likes online paywalls very much but journalism isn’t free (to provide that is) and they are one way of supporting it. In the nearly ten years of More About Advertising we’ve been free throughout and intend to stay that way. But eagle-eyed readers may spot an appealing yellow box on the top right corner […] Read More

Johannes Leonardo delivers “excessive” winner for VW

Johannes Leonardo delivers “excessive” winner for VW

WPP’s part-owned Johannes Leonardo has certainly brought something new to the Volkswagen creative party in the US and here’s its latest for the VW Atlas sport, the replacement for the Touareg in the US. Are people beginning to feel guilty about their enormous SUVs? The line for this is “Excessive where it matters,” which suggests […] Read More

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