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Is Sorrell right to damn (gin-soaked) public relations?

Is Sorrell right to damn (gin-soaked) public relations?

Sir Martin Sorrell (below) seems to have made a new brigade of enemies by branding PR as, inter alia, defined by “press releases,” (fair enough), “gin-soaked lunches” (didn’t have too many of those pre-lockdown) and “analogue” (has this man no mercy?) Now the prospect of being monstered by gin-soaked PR types (assuming they exist) probably […] Read More

Coronavirus creativity: Durex, Rankin celebrates NHS

Coronavirus creativity: Durex, Rankin celebrates NHS

Durex calls itself a “sexual wellbeing” brand these days and it’s been trying hard to persuade us that Coronavirus is a n opportunity to reset our (sex) lives, fairly persuasively to date in a campaign from Havas. Not sure about this one. Have they crossed the line into preachy? MAA creative scale: 4. Meanwhile photography […] Read More

Coke tries to muscle in on the lockdown menu

Coke tries to muscle in on the lockdown menu

How many more ‘happy lockdown’ ads (many majoring on food) will we see? Depends where you are; in the US, which seems to have ever more Covid outbreaks, we might be seeing them for a while yet. Interesting that Coca-Cola, which you don’t usually associate with wholesome home cooking, is entering the lists with this […] Read More

Stella and Mother make global brand shift to ‘The Life Artois’

Stella and Mother make global brand shift to ‘The Life Artois’

Just ahead of the pubs opening, Stella Artois is launching new global campaign encouraging us to slow down and savour life’s pleasures. Hermeti Balarin, partner at Mother London, said: “Having a great beer with friends and loved ones is one of those simple pleasures we missed the most during lockdown. As our lives start to […] Read More

MAA blast from the past – Canal+ from BETC

MAA blast from the past – Canal+ from BETC

BETC Paris is probably feeling cheesed at the moment – seeing longstanding client Peugeot depart to a new Omnicom offering called O.P.EN (where do they get them from?) No doubt it will bounce back (car ads confound most agencies) and let’s recall the agency at its best, in its long-running series for Canal+ (Canal+ is […] Read More

Dutch bike ad banned in France for creating a ‘climate of fear’ around the auto industry

Dutch bike ad banned in France for creating a ‘climate of fear’ around the auto industry

An ad for Dutch cycle brand, VanMoof, has been banned in France for showing cars in a bad light. It’s a pretty strong ad with apocalyptic scenes of raging traffic, police sirens, industrial chimneys spewing smoke, overcrowding, and hell fires that burn hot enough to melt cars. The endline is: “Time to ride the future.” […] Read More

World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home campaign

World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home campaign

The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 lockdown eases. New Commercial Arts was appointed following a competitive pitch. The campaign will run […] Read More

AMV gives birth to another winning epic for Bodyform

AMV gives birth to another winning epic for Bodyform

Bodyform/Libresse’s ‘Viva La Vulva’ from AMV BBDO is one of the few recent campaigns that’s likely to be talked about in years’ time and the duo are going for broke again with this new epic – ‘Womb Stories’ – featuring the pleasure and pain of giving birth. There’s even what looks a like a miscarriage […] Read More

Shark creative awards open for business

Shark creative awards open for business

The Shark Awards have launched their 2020 awards season and are now open for entries in advertising, digital, design, short film and music video. There are some changes to this year due to the Covid-19 pandemic. The awards will still proceed and if safe conditions allow, the judging of advertising, digital and design will take […] Read More

Spotify puppets act out musical disputes of real-life couples

Spotify puppets act out musical disputes of real-life couples

Spotify is launching a new Premium Duo subscription for couples living at the same address, and to mark the occasion is taking a look at how music tastes can shape a relationship — and cause bickering. Puppets perform the words spoken by real-life couples in a Spotify study that found 73% of couples say music […] Read More

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