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More than 100 Companies Stop Advertising on Facebook (Sort Of)

More than 100 Companies Stop Advertising on Facebook (Sort Of)

Hit pause on hate. That’s the call-to-action issued on June 17, by the National Association for the Advancement of Colored People (NAACP) and the Anti-Defamation League (ADL. Their new Stop Hate for Profit campaign asks businesses to suspend advertising on Facebook’s services during July. The campaign’s partners, including Color of Change, Common Sense, Free Press, and Sleeping […] Read More

IBM Thinks Bigger; It’s In The Company’s DNA To Do So

IBM Thinks Bigger; It’s In The Company’s DNA To Do So

Technology that ushers in sweeping societal changes ought to come with a warning, but that’s fanciful thinking in unregulated America. On these brave shores, we believe in self-reliance and self-regulation, prolonged fantasies both. I often wonder, did Steve Jobs know what he was unleashing with the iPhone because the impact has not been all good. […] Read More

Way Too Many Americans Are Hungry for Food, Respect, Work, and Love

Way Too Many Americans Are Hungry for Food, Respect, Work, and Love

People are hungry. As the country grapples with the calamitous economic fallout from COVID-19, an estimated 54 million people, including children, are turning to Feeding America’s network of food banks for help. In partnership with the Ad Council, Colle MCVoy created a series of PSAs that depicts the growing need to feed millions and inspire […] Read More

Help Support Cinematographers (and Other Makers) One Frame At A Time

Help Support Cinematographers (and Other Makers) One Frame At A Time

COVID-19 has stopped the production of films and commercials across the entire globe. This has put an industry made of millions of freelance crew members out of work, with no sick leave, PTO, or option to remain financially stable. The film industry supports 2.1 million jobs in the U.S., with millions more around the globe. […] Read More

Repurposing for the Public Good: What Compassionate Companies Are Doing to Help

Repurposing for the Public Good: What Compassionate Companies Are Doing to Help

With fear and negativity rising, it’s important for brands to bring illumination and direct help to the fore. Alberto Brea, the chief growth strategist at DiMassimo Goldstein in New York City, points to some of the companies who are doing good works. He also wisely notes, “In times of Coronavirus, the best ad is not […] Read More

Courting Positivity

Courting Positivity

Court Crandall is a positive person. He also an advertising legend and Hollywood storyteller with one infectious idea after the next. Crandall’s latest idea, The Positivity Magnet, is an interactive installation that helps draw positive thoughts and emotions from the people who encounter it. It’s like a waterless wishing well, but with wishes that others […] Read More

Goodby Silverstein Caps A Knee, Makes Police Violence Walk with a Limp

Goodby Silverstein Caps A Knee, Makes Police Violence Walk with a Limp

Courageous Conversation Global Foundation, with help from Goodby Silverstein & Partners, is launching its new “Not a Gun” campaign in Austin, Texas, to help drive meaningful transformation in the community. At the heart of the campaign’s anti-lethal message is the idea that it’s not a gun that the black man is holding, it’s a candy […] Read More

Running for Office? M.M.LaFleur Will Help You Look Your Best

Running for Office? M.M.LaFleur Will Help You Look Your Best

Brands that find a way to serve the people they hope to convert into customers are brands that people pay attention to, admire, and buy from. Service means finding something to offer other than a pitch to purchase. Something of value. Something of substance. Fashion brand M.M.LaFleur is offering women who are running for office […] Read More

It’s Awards Season, And Sandy Hook Promise Is Collecting Some Hardware

It’s Awards Season, And Sandy Hook Promise Is Collecting Some Hardware

BBDO New York’s “Back to School Essentials” Public Service Announcement for Sandy Hook Promise is the inaugural “Storytelling for Good” Award winner. The award is given by Clio, the premier international awards competition for the creative business, and Brand Storytelling, an industry-leading B2B media company focused on branded content. “Storytelling for Good” celebrates branded entertainment […] Read More

During the 2020 Census, Being Counted Is Being Seen

During the 2020 Census, Being Counted Is Being Seen

When a client says that they’re targeting everyone, you know that can’t be true. In this case, it is true. The U.S. Census Bureau just introduced a $500 million public education and outreach campaign featuring more than 1,000 new ads designed to reach 99% of all U.S. households and communicate the importance of responding to […] Read More

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