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Advertising Reports and Studies

TVSquared Releases Pan-European TV Advertising Performance Analysis

TVSquared Releases Pan-European TV Advertising Performance Analysis

Tying TV to Business Outcomes Proves to Be a High Priority Across Europe, with Advertisers Tracking an Average of Five KPIs EDINBURGH, Scotland — TVSquared, the global leader in TV attribution, today released the findings of its pan-European TV advertising performance analysis. Looking at data across 12 European countries, TVSquared uncovered the most commonly measured KPIs […] Read More

The Online Content Crisis: Only 8% of Brits Prepared to Pay

The Online Content Crisis: Only 8% of Brits Prepared to Pay

London, UK: The UK has the lowest number of subscribers to online editorial content with just 8% of Brits currently paying for subscriptions compared to 14% of US consumers and 38% of Norwegians, according to research conducted by AudienceProject into global news consumption. The study found that men are more likely to pay for subscriptions than women (10% […] Read More

A Majority of Mobile Consumers Prefer to Shop Through Direct-to-Consumer Brands Rather Than Third-Party Retailers, According to New Tapjoy Study

A Majority of Mobile Consumers Prefer to Shop Through Direct-to-Consumer Brands Rather Than Third-Party Retailers, According to New Tapjoy Study

Survey of over 11,290 mobile consumers reveals that 70 percent want more subscription products or services SAN FRANCISCO — Mobile consumers love the convenience of the direct-to-consumer model, and they’re hungry for more. That’s according to new research from Tapjoy (www.tapjoy.com), a leading mobile advertising and app monetization company, revealing that nearly two-thirds (64 percent) […] Read More

Instagram Now Attracts a Larger Audience than Facebook Among Top Brands According to New Report from Socialbakers

Instagram Now Attracts a Larger Audience than Facebook Among Top Brands According to New Report from Socialbakers

Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers’ new Q4 2019 Trends Report London, U.K – Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Social Media Trends for Q4 2019. Key insights from the report include Instagram overtaking Facebook […] Read More

MediaPRO Research Reveals Almost Two-Thirds of U.S. Employees Unaware if the CCPA Applies to Their Organization

MediaPRO Research Reveals Almost Two-Thirds of U.S. Employees Unaware if the CCPA Applies to Their Organization

Employees are more aware of privacy risks and stakes but unsure of how they affect the workplace; persistent misconceptions about malware, phishing and cloud counter gains in cybersecurity savvy BOTHELL, Wash. — MediaPRO’s just-released 2020 State of Privacy and Security Awareness Report highlights employee knowledge gaps across both the cybersecurity and privacy realms, including a lack of awareness […] Read More

AOP Analysis Finds Content Verification Technology Is a Key Driver of Ad Discrepancy

AOP Analysis Finds Content Verification Technology Is a Key Driver of Ad Discrepancy

The latest AOP research shows ad discrepancy levels increase by nearly 150% when keyword-blocking tags or brand safety wrappers are present. London, UK: The Association for Online Publishing (AOP) has released the results of a six-month analysis into ad discrepancy levels among its members, uncovering the key causes for inconsistent impression delivery numbers between publishers and […] Read More

Future Enjoys Strong Momentum With Revenue Forecasts Above Market Expectations

Future Enjoys Strong Momentum With Revenue Forecasts Above Market Expectations

With revenue forecasts raised by 4% and indications for higher performance in eCommerce and digital display advertising than the market average, Future is optimistic for the year ahead LONDON – Future plc, the global platform for specialist media, announced stronger than expected audience growth metrics in the first four months of its fiscal year, with financial performance […] Read More

93% of Mobile Transactions Blocked as Fraudulent in 2019 Says New Report on Mobile Ad Fraud by Upstream

93% of Mobile Transactions Blocked as Fraudulent in 2019 Says New Report on Mobile Ad Fraud by Upstream

98,000 malicious Android apps and 43 million infected devices in 20 countries 32% of most malicious apps still available on Google Play London- 93 percent of total mobile transactions in 20 countries were blocked as fraudulent in 2019 according to a report on the state of malware and mobile ad fraud released by mobile technology […] Read More

Jeep’s “Groundhog Day” Wins USA TODAY’s 32nd Annual Super Bowl Ad Meter Competition

Jeep’s “Groundhog Day” Wins USA TODAY’s 32nd Annual Super Bowl Ad Meter Competition

Panelists voted Jeep’s “Groundhog Day” the top-rated commercial in this year’s Ad Meter competition, presented by Kia MCLEAN, Va. — USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), announced that Jeep’s “Groundhog Day” was voted the winning commercial of USA TODAY’s 32nd Super Bowl Ad Meter, the industry-leading tool used to track public opinion surrounding […] Read More

TVSquared Releases TV Performance Insights for Australian Advertisers

TVSquared Releases TV Performance Insights for Australian Advertisers

Weather- & Music-Related Programming Drove Strong Response; 30-Second Spots Performed Better Compared to Alternative Creative Lengths EDINBURGH, Scotland & SYDNEY — TVSquared, the global leader in TV attribution, released TV performance insights for Australian advertisers. The report reveals the highest and lowest performing days, dayparts, creative lengths and genres, demonstrating that early weekday dayparts, 30-second creatives […] Read More

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