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Advertising Reports and Studies

RRD Reveals Key Takeaways for Marketers Navigating the New Normal of COVID-19

RRD Reveals Key Takeaways for Marketers Navigating the New Normal of COVID-19

The marketing solutions provider details where the industry is headed based on its work with 85% of the Fortune 500May 19, 2020 04:30 PM Eastern Daylight Time CHICAGO — R.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of multichannel solutions for marketing and business communications, shared the impact of COVID-19 on […] Read More

COVID-19 Will Have Limited Impact on Worldwide Telecommunications Services and Pay TV Spending in 2020, According to IDC

COVID-19 Will Have Limited Impact on Worldwide Telecommunications Services and Pay TV Spending in 2020, According to IDC

FRAMINGHAM, Mass. — Worldwide spending on telecommunications and pay TV services will reach nearly $1.6 trillion in 2020, a decrease of 0.8% compared to 2019, according to the International Data Corporation (IDC) Worldwide Semiannual Telecom Services Tracker. IDC expects the decline to continue in 2021, but at a somewhat lower degree. Worldwide spending on telecommunications and […] Read More

Triton Digital Releases U.S. Podcast Report for the March 16 through April 12, 2020 Reporting Period

Triton Digital Releases U.S. Podcast Report for the March 16 through April 12, 2020 Reporting Period

NEW YORK — Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today the release of the latest U.S. Podcast Report for the March 16 through April 12, 2020 reporting period, as measured by Triton’s Podcast Metrics measurement service. The Top Podcasts are ranked by both Average Weekly Downloads and […] Read More

TVSquared Releases Pan-European TV Advertising Performance Analysis

TVSquared Releases Pan-European TV Advertising Performance Analysis

Tying TV to Business Outcomes Proves to Be a High Priority Across Europe, with Advertisers Tracking an Average of Five KPIs EDINBURGH, Scotland — TVSquared, the global leader in TV attribution, today released the findings of its pan-European TV advertising performance analysis. Looking at data across 12 European countries, TVSquared uncovered the most commonly measured KPIs […] Read More

The Online Content Crisis: Only 8% of Brits Prepared to Pay

The Online Content Crisis: Only 8% of Brits Prepared to Pay

London, UK: The UK has the lowest number of subscribers to online editorial content with just 8% of Brits currently paying for subscriptions compared to 14% of US consumers and 38% of Norwegians, according to research conducted by AudienceProject into global news consumption. The study found that men are more likely to pay for subscriptions than women (10% […] Read More

A Majority of Mobile Consumers Prefer to Shop Through Direct-to-Consumer Brands Rather Than Third-Party Retailers, According to New Tapjoy Study

A Majority of Mobile Consumers Prefer to Shop Through Direct-to-Consumer Brands Rather Than Third-Party Retailers, According to New Tapjoy Study

Survey of over 11,290 mobile consumers reveals that 70 percent want more subscription products or services SAN FRANCISCO — Mobile consumers love the convenience of the direct-to-consumer model, and they’re hungry for more. That’s according to new research from Tapjoy (www.tapjoy.com), a leading mobile advertising and app monetization company, revealing that nearly two-thirds (64 percent) […] Read More

Instagram Now Attracts a Larger Audience than Facebook Among Top Brands According to New Report from Socialbakers

Instagram Now Attracts a Larger Audience than Facebook Among Top Brands According to New Report from Socialbakers

Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers’ new Q4 2019 Trends Report London, U.K – Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Social Media Trends for Q4 2019. Key insights from the report include Instagram overtaking Facebook […] Read More

MediaPRO Research Reveals Almost Two-Thirds of U.S. Employees Unaware if the CCPA Applies to Their Organization

MediaPRO Research Reveals Almost Two-Thirds of U.S. Employees Unaware if the CCPA Applies to Their Organization

Employees are more aware of privacy risks and stakes but unsure of how they affect the workplace; persistent misconceptions about malware, phishing and cloud counter gains in cybersecurity savvy BOTHELL, Wash. — MediaPRO’s just-released 2020 State of Privacy and Security Awareness Report highlights employee knowledge gaps across both the cybersecurity and privacy realms, including a lack of awareness […] Read More

AOP Analysis Finds Content Verification Technology Is a Key Driver of Ad Discrepancy

AOP Analysis Finds Content Verification Technology Is a Key Driver of Ad Discrepancy

The latest AOP research shows ad discrepancy levels increase by nearly 150% when keyword-blocking tags or brand safety wrappers are present. London, UK: The Association for Online Publishing (AOP) has released the results of a six-month analysis into ad discrepancy levels among its members, uncovering the key causes for inconsistent impression delivery numbers between publishers and […] Read More

Future Enjoys Strong Momentum With Revenue Forecasts Above Market Expectations

Future Enjoys Strong Momentum With Revenue Forecasts Above Market Expectations

With revenue forecasts raised by 4% and indications for higher performance in eCommerce and digital display advertising than the market average, Future is optimistic for the year ahead LONDON – Future plc, the global platform for specialist media, announced stronger than expected audience growth metrics in the first four months of its fiscal year, with financial performance […] Read More

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