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advertising association

UK’s Advertising Association saddles up to help creative industries, defends gambling ads

UK’s Advertising Association saddles up to help creative industries, defends gambling ads

Nobody yet really knows what the impact of Covid-19 will be on advertising, marketing and media (or, indeed, anything else) but it is certain to be sharp and painful. The UK’s Advertising Association, which these days does a pretty good job of standing up for its stakeholders, is launching a campaign to persuade the Government […] Read More

AA forecasts (relatively) optimistic 16.7% drop in UK adspend – recovery in 2021

AA forecasts (relatively) optimistic 16.7% drop in UK adspend – recovery in 2021

The UK Advertising Association, in conjunction with WARC, is forecasting a 16.7% fall in adspend in 2020 compared to 2019 – which most media owners would probably bite their hands off for, with Covid-19 raging. Many people are forecasting 30 per cent or more. 2019 adspend was a record £25.36bn. 2021 adspend is forecast to […] Read More

UK gears up for international ads drive in Export Month

UK gears up for international ads drive in Export Month

Advertising is one of the UK’s most successful exports so it’s likely to be needed in Boris Johnson’s brave new world of no EU membership and (it’s hoped) more trade deals elsewhere. This month, dubbed Export Month, sees the official launch of the UK Advertising Export Group, a new UK advertising industry partnership with the […] Read More

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