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The Specialist Works buys hyper-local agency Pintarget

The Specialist Works buys hyper-local agency Pintarget

UK media independent The Specialist Works is buying hyper-local media and data business Pintarget. Pintarget, founded in 2016 by Charlie Makin and part-owned by shopper media specialist RMI will now be known as Pintarget by The Specialist Works with Makin as MD. RMI keeps a stake. Makin, a founder of both Lockett Makin which became […] Read More

Post-lockdown creativity: AA and adam&eve take the yellow open road with Tukker

Post-lockdown creativity: AA and adam&eve take the yellow open road with Tukker

Dogs seem to have had a decent lockdown – their price has gone up anyway – and the AA’s post-lockdown campaign from adam&eveDDB features a hairy variant – one Tukker – who can’t wait to get back on the open road. As Tukker is named one assumes we’ll be seeing more of him/her (sounds male.) […] Read More

Man City football ruling creates a financial free-for-all for regimes playing the global PR game

Man City football ruling creates a financial free-for-all for regimes playing the global PR game

Manchester City’s two-year ban from European competition, imposed by Uefa, has been overturned by the grand-sounding Swiss-based Court of Arbitration for Sport. The Court found that the alleged “serious breaches” of Uefa’s Financial Fair Play rules were “either not established or time-barred.” So it doesn’t seem to be saying the club didn’t do it but […] Read More

Does Mercedes really need business transformation?

Does Mercedes really need business transformation?

What does “business transformation” actually mean? Especially when an ag agency group gets its mitts around it. Daimler’s former head of “digital agency model and data activation” (whatever that means) Conrad Fritzsch is moving to Publicis Emil, Publicis Groupe’s new bespoke agency for Daimler’s Mercedes, intended to operate in 40 markets. On a transforming mission. […] Read More

Post-lockdown creativity: Audible, Carlsberg, London Zoo

Post-lockdown creativity: Audible, Carlsberg, London Zoo

Is Amazon sustaining the ad business single-handed? Audible audio books is yet another Amazon company (those with long memories might recall that Amazon began as an online bookseller) and here’s a lively effort from Fold7, substituting your imagination for all those places you can’t travel to. Nicely assembled by director Mark Denton. Fold7 CCO Ryan […] Read More

Coronavirus creativity: The Mill saves the day for EA Sports

Coronavirus creativity: The Mill saves the day for EA Sports

Gaming seems to be taking over much of the world – but you wouldn’t know it if you’re not a gamer, it’s a closed universe. EA Sports claims it’s moved “from visual to visceral” with these two new offerings and, judging by The Mill’s pyrotechnics, it may have a point. Two sports for the price […] Read More

Farfetch appoints Anomaly and Mediacom for global drive

Farfetch appoints Anomaly and Mediacom for global drive

Luxury fashion platform Farfetch has appointed Anomaly and Mediacom to run its global business from their London offices. A new integrated campaign will start rolling out in September, emphasising Farfetch’s positioning — it can access treasured pieces from boutiques all around the world. Gareth Jones, Farfetch CMO, said: “Both agencies answered the brief with an […] Read More

Covid-19 fallout hits Wieden+Kennedy London

Covid-19 fallout hits Wieden+Kennedy London

Wieden+Kennedy London is making redundancies in the wake of Covid-19 and also the sudden loss of its high-spending Three account. At the same time (and unrelated it’s said) London ECD Iain Tait is leaving as is CSO Ben Armistead. Long-serving Tony Davidson will take over as sole ECD. Dan Hill is joining from W+K New […] Read More

Virtue makes a virtue of recycled straws for sustainable McDonald’s ‘swimwear’

Virtue makes a virtue of recycled straws for sustainable McDonald’s ‘swimwear’

Here’s an ingenious sustainability wheeze from Virtue, the Vice-owned agency, for McDonald’s Austria: converting its former yellow and red striped plastic straws (they’ve been dumped in favour of paper) into a limited edition swimwear collection. McDonald’s Austria marketing director Benedikt Böcker says: “We are delighted about our unique sustainable swimwear collection made from recycled material […] Read More

Goalie David James leads M&C Saatchi campaign against football ‘bet regret’

Goalie David James leads M&C Saatchi campaign against football ‘bet regret’

A TV ad ban for the gambling industry looms with a committee of MPs pushing for one and the return of Premier League football, the driver behind the recent growth of gambling via bets on mobiles, has pushed betting even more into the limelight. So BeGambleAware, an initiative from independent charity GambleAware and The Safer […] Read More

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