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New Nielsen report shows ad winners and losers in March

New Nielsen report shows ad winners and losers in March

Nielsen has provided some insight into ad spending in the UK lockdown with figures for March – when the lockdown started – showing adspend on travel (down 48%) entertainment (-17%) and telecoms (-15%) plummeting. These categories were down £39m. Food and government spending were both up (18% and 22%) as were supermarkets. The biggest risers […] Read More

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